Press release

PA Consulting welcomes Charlene Li as Chief Research Officer

14 March 2022

PA Consulting (PA), the consultancy that’s bringing ingenuity to life, today announces that Charlene Li has joined PA as Chief Research Officer. 

Charlene has extensive experience identifying market trends and turning them into compelling insight for leaders. An expert on leadership and digital disruption, she has advised over 100 companies, including General Electric and Southwest Airlines, on how to create opportunities from complexity. After spending nearly a decade at Forrester Research, she founded Altimeter Group, which provided research and advisory to clients on disruptive technologies, and which was later acquired by Prophet, a growth consultancy. During her time at Prophet, Charlene advised clients on digital transformation and disruptive growth strategies.

PA is growing at pace and constantly seeking to innovate its clients’ experience. In this new role for PA, Charlene will further strengthen the insights PA takes to market, leading efforts to unearth and publish rich, quantitative-and qualitative-based analysis on the cross-cutting, strategic issues that are top of mind of leaders globally.

Charlene is the author of six books, including the New York Times bestseller, “Open Leadership”. Her latest book, “The Disruption Mindset”, lays out how organisations can create disruptive growth. She hosts a weekly LinkedIn livestream and newsletter that focus on leading disruption, and recently launched a podcast ‘The New Rules of Disruption’. Charlene is an accomplished public speaker and was named one of the ‘Most Creative People in Business’ by Fast Company.

Ken Toombs, CEO, PA Consulting said: “We’re delighted to welcome Charlene to PA as our Chief Research Officer. This is a pivotal moment for PA as we go from strength-to-strength. Charlene’s ability to identify the issues leaders everywhere care about and advise them through compelling thought-leading insights will ensure PA continues to lead the debate externally.

“Hiring incredible world-class senior talent like Charlene is a key step in supporting PA’s growth, as we continue to win exciting work that directly addresses the biggest challenges and opportunities our clients face.”

Charlene said: “Now, more than ever, clients are looking for compelling viewpoints on how to innovate and transform. PA has incredible talent and diverse perspectives on the issues that matter most to its clients. I’m thrilled to be joining PA to further strengthen its external insight, and to help develop research and thought leadership; ensuring PA continues to lead the debate externally, and its people are sought out for their knowledge, which can’t be found elsewhere.”

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