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Rethink packaging
Oceans of opportunity


Create clarity in your packaging approach

The packaging industry is in the flux of mass confusion and complexity. Manufacturers don’t understand which materials to choose. Consumers don’t know what to do with packaging. Waste management varies between municipalities and countries, often the infrastructure for recycling does not exist, while recyclers often pick the purest, highest value recyclables. Plastic packaging tax is imminent in many countries, bringing significant cost implications for non-compliance.

You can’t solve packaging challenges alone – we need a collaborative approach so impacts are successful and sustainable

Find the value in sustainable packaging

7 considerations to successfully deliver on sustainable packaging


Take a systems-based approach - understand the ecosystem of packaging and who plays which role. Collaborate and contribute towards systems changes to reduce confusion and impact at scale


Innovate across the lifecycle - design packaging and products together, consider new business models, reinvent materials, find suitable technologies, and partner to deliver solutions beyond packaging


Look at whole-life impact from viability, materials, waste, customer loyalty to climate and biodiversity. Make sure your changes don’t bring unintended consequences down the line


Design sustainability in from the outset - by looking at products and packaging together, you can truly optimise function, consumer experience, costs and the environment


Communication - packaging is the perfect vehicle for communication to reduce confusion, influence behaviors and show your credentials in sustainability


Go beyond net zero - closed loop is possible today


Measurement and conformance - make sure you measure your environmental impacts and understand the financial and practical impacts from global legislation changes to avoid or minimise plastics taxes

You don’t need to compromise to deliver packaging transformation

We can help you rethink packaging

We can help you capture value and opportunity from packaging. Our end-to-end innovation capabilities and unique breadth of expertise in sustainability and the circular economy enable us to deliver results for your business and the planet.

Delivering sustainable products and packaging at scale

Pulpac is a patented solution that uses renewable pulp and cellulose to produce low cost, high performance, fiber-based packaging and single-use products. It offers up to an 80% lower CO2 footprint and is a low-cost alternative to plastics.

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Dunnet Bay Distillers – refill packaging for Rock Rose gin

Dunnet Bay Distillers wanted to reduce its environmental footprint as it grew its business. We helped develop recyclable spirits packaging to replace single use bottles and reduce costs, carbon emissions and waste.

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Developing a seaweed packaging solution to replace plastics

We worked with Notpla, a London-based start-up using a material made from seaweed to develop an alternative to single-use plastic packaging. We worked with the business to design, build and test the machine that makes containers from the seaweed-based material.

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Why we need out-of-the-box thinking on sustainable packaging

The packaging market is full of confusion and complexity. Our sustainable packaging compass will help you find a route to success when deciding your sustainable packaging approach.

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European Supermarket Magazine

Rethinking the role of packaging and labelling

By rethinking the role of packaging, brands can deliver on the premise of informing consumers while further adding value to the overall product experience.

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Strategies for plastics

Explore three key strategies to sustainable plastics and packaging and our recommendations for success. Find out how the industry leaders such as Coca-Cola, Morrisons and John Lewis are delivering on sustainable packaging.

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Thinking of recommerce as a sustainable option for your brand? Be prepared to think deeply

Many believe recommerce increases sustainability by keeping goods out of landfill and reducing unnecessary purchases. But is that always true?

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The impact of COVID on sustainable supply chains

PA Consulting’s food innovation and sustainability expert, Stuart Gilby, discusses the impact COVID-19 has had on sustainable supply chains.

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Consumers are confused about plastics recycling, and are holding brands responsible

Who’s responsible for recycling materials at a product’s end of life? Increasingly, consumers are holding brands accountable.

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Plastics and packaging - how to drive positive change

Plastic has always had an important role in maintaining safety standards in food packaging and medical applications and can reduce carbon emissions as it’s lighter and more durable than glass. However, the use and abuse of single-use plastic has reached a critical point and the world has woken up to its impact.

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How to ensure a switch to sustainable materials is sustainable

Recyclable packaging. Compostable plastics. Biopolymers. Many companies are trying to incorporate such innovative sustainable materials into their products. But what are the key factors to consider when switching to sustainable materials?

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Brands, you need to listen to the Conscious Consumer of the future

Keeping an ear to the ground on what conscious consumers are looking for, and predicting how these desires might grow and adapt, is the key to building a future-proof business.

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PA Consulting, PulPac and Seismic Solutions join forces to replace single-use plastics

The new collaboration will encourage brands and manufactures to replace single-use plastics with sustainable, affordable, dry molded fiber products. The technology has been scaled to market readiness, and a selection of global brand and manufacturing leaders are already implementing it

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More sustainability articles and insights

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Get in touch

Let’s discuss your sustainability challenges and get you moving forward. Use the form below to get in touch, or connect with us on LinkedIn.

We look forward to hearing from you!

Tony Perrotta

Sustainability expert


Sanjay Patel

Sustainable packaging expert


Chris Sherwin

Circular design expert


Explore the areas with the biggest impact commercially and environmentally:


Businesses have the power and opportunity to transform for commercial and environmental success.


Don’t treat water as a consequence. Understand your ecosystem and footprint to uncover the hidden value.


Carbon equals revenue, not cost embrace innovation, technologies and new business models to generate revenue.


Understand waste, design with waste in mind, adopt novel processes and technologies and collaborate across sectors to spot the business opportunities from waste.


Businesses that design sustainability into their product lines are seeing increased revenues and greater consumer loyalty.