Would you like sustainability with that?

In the UK and US, over 13 million tons of plastic packaging inundate the consumer market each year. Evolving regulations are propelling a shift towards reuse and refill systems. Over 80 percent of consumers believe in our shared responsibility to reduce single-use plastics.

In response, the quick serve restaurant (QSR) sector is pursuing new inventive approaches to accelerate sustainability – with reuse and refill initiatives now at a crucial tipping point.

To understand what motivates consumers to adopt and champion reuse and refill, we delved into the psyche of 4,000 consumers across the UK and US who shop from 28 leading quick service brands. Our survey explored consumer intent, challenges, motivations, and needs around refill and reuse packaging. And we have turned this insight into possible future concepts to inspire, provoke, and stimulate innovation.

acknowledge the collective responsibility in reducing single-use plastics (82% UK/77% US)

believe reusable packaging is the future (64% UK/56% US)

Survey

Can your brand afford to ignore 69% of consumers who demand you do more?

Download our survey insights to understand what motivates consumers to adopt reusable packaging in quick service restaurants.

How we can help

We partner with some of the world’s leading brands to tackle their most complex sustainability challenges, bringing multidisciplinary expertise across human insights, design, engineering, science, and manufacturing.