Consumer and Retail

Personalisation for masses

We can help you deliver meaningful personalisation at scale, in a matter of months
Cooper Perkins joins PA

A world-class technology development and product engineering design practice
Pulpac sustainable packaging

Viable, low cost and scalable - a truly sustainable replacement for plastics. Request a sample here.

Today’s consumers expect more and more – whether it’s new, personalised and sustainable products or the certainty of getting them exactly when and where they want. To keep up, manufacturers and retailers must innovate - non-stop. As businesses respond to the coronavirus pandemic, the need to innovate has never been greater.

At the moment, we’re helping clients develop antiviral packaging, accelerate production of goods in short supply and repurpose supply chains for those consumers in greatest need. This builds on the work we do every day with clients, to create new revenue streams, transform operations and build competitive advantage. Our capabilities extend from market insight and taking products from creative design through development and launch, to finding new ways to connect brands with consumers.

Our teams of researchers, designers, engineers and supply chain experts work with clients from start-ups to multinationals. They’re developing new products and digital experiences and adding new manufacturing technologies to improve operations. And they’re using digital technologies to transform supply chain performance.

We work alongside our clients from locations around the world and from the design studios, science labs and engineering workshops of our Global Innovation and Technology Centre in Cambridge, UK.

So whether you are trying to maintain business as usual or dealing specifically with current challenges, we help you to:

reinvent manufacturing and transform supply chains with new technology
design, develop and launch new products
cut time to market through more agile R&D
embrace data and digital technologies for better insight and control
make products and businesses more sustainable.

Our work with clients

Product design and development

Sustainability

Personalisation

Supply network transformation

Connected consumer

Retail transformation

Our global innovation and technology centre

More about us

Themes

Clients we’ve helped

Unilever

Predicting the spread of COVID-19 to safeguard Unilever’s global ecosystem

In 2020, as the COVID-19 pandemic accelerated, Unilever – a leading fast-moving consumer goods company – needed to rapidly evolve their global operations. Unilever and PA created a world-leading digital tool, COVID-19 Awareness and Situational...

Sparkler

Providing organisations with insights on consumer responses to COVID-19

Around the world, COVID-19 has transformed society on so many levels, forcing consumers to respond to social, political, economic, professional and personal changes in real-time. Organisations must rapidly address evolving consumer behaviours. Our...

Dark Matter

Reimagining online search with artificial intelligence

Online search is critical for people researching and deciding their next moves. But while search engines produce results quickly, they only answer the questions that users ask and they’re influenced by previous searches. Working with a leading...

Insights from our experts

Conscious consumerism is transforming industries

Insight / 16 September 2021

Conscious consumers are voting with their feet and fingers. Sustainability aware buyers are researching the companies they interact with to understand their purpose, sustainability commitments and impact on the planet.

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Video: New research on how design can build competitive advantage

Insight / 3 September 2021

PA Consulting’s US Design and Engineering Lead John Edson explains how members of the C-suite can support design, and discusses the role of design in large organizations.

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Loyalty doesn't exist anymore

Insight / 2 September 2021

PA's Tom Day, consumer expert, discusses how grocers can retain customer loyalty.

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The big data dilemma

Insight / 24 August 2021

C.V. Ramachandran, operations improvement and digital transformation expert at PA Consulting, explains how manufacturers can gain a competitive advantage by better utilizing their data.

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