Spotlight

Global Innovation and Technology Centre

Our Global Innovation and Technology Centre in Cambridge UK, is the heart of PA’s international network of design, engineering and innovation centres. It’s where we turn ingenious ideas into physical and digital reality.

From medical devices to manufacturing equipment, from consumer products to digital experiences, the GITC is where we create, prototype, test and build technology-based solutions to our clients' most important challenges.

10,000
square meters of design studios, scientific laboratories and engineering workshops
300
scientists, designers, engineers and technologists
40,000
innovations delivered across industry, government and defence

End-to-end expertise

Human insight

Understanding and exploiting the complex interplay between consumers, brands and the physical and digital worlds they inhabit, is critical to business success.

We access user communities world-wide to conduct strategic market research and analyse wide ranges of data to reframe problems, uncover user needs, articulate business opportunities and form new hypotheses. Using our own Observatory and a mix of analytical and evaluative human factors methods, we test and prove product concepts that are compelling, safe, effective and easy to use. We unify teams around a shared vision for the future.

Product design and engineering

Design has always been about envisioning exceptional products. And now, at a time when the speed and quality of innovation is critical to business success, design can offer so much more. By amplifying design with science and engineering, we conceive and deliver ingenious new products, services and experiences, driving innovation further, faster.

By combining user needs and business goals with our expertise in technology, industrial design, mechanical, electrical and software engineering, we solve incredibly complex design problems with elegant, functional solutions.

Manufacturing process innovation

From cutting costs to embracing new technologies or producing new-to-world products, we can help global organisations reinvent their manufacturing capability.

Our cross-sector manufacturing and engineering teams specialise in using new materials and technologies to improve efficiency, reliability and sustainability. They develop new machines from the ground up and find adjustments and technological additions to integrate with your existing plant, control systems and people. As the world redefines supply chains globally, we ensure manufacturing processes evolve to meet the challenge.

Digital and data applications

We help you harness the full potential of data and connectivity. Our data scientists devise systems for gathering more relevant data from your existing processes and networks, as well as ways to extract actionable insights from the information. Our expertise in machine learning and AI delivers advances in automation and predictive analytics to drive competitiveness and growth.

We also develop solutions to complex digital ecosystem problems, defining multi-channel digital experiences founded on user research. Our teams cover experience strategy, TCE, UX and UI, information architecture, content design, prototyping, user testing, dashboard and data visualisation, IoT, embedded interfaces and more.

Technology and innovation management

We make sure your organisation is designed to deliver incremental and breakthrough innovation, so your organisation can grow and stay ahead of the competition. Using our extensive innovation experience across organisations and sectors, we’ll help you align innovation to business strategy, improve research and development effectiveness, reduce time to market and deliver a roadmap for the technologies you should develop, acquire and evolve.

Our intellectual property experts will help you devise a strategy that optimises your investments and protects your competitive advantage.

Exceptional client work

Life at GITC

Join Frazer Bennett, our Chief Innovation Officer, on a 360-degree tour of our design studios, laboratories and engineering workshops. Click, hold and drag your cursor across the video, or pan your phone, to explore every part of our 10,000 square-metre Centre.

Take a 360-degree tour of GITC

A global design, innovation, and technology community

We’re an integrated team spanning across our headquarters in London, UK, our Global Innovation and Technology Centre in Cambridge, UK, and our US studios in San Francisco and Boston. Wherever you go, you’ll meet people passionate about tackling tough innovation challenges through design, engineering and technology.

Contact the team

We look forward to hearing from you.