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Bringing ingenuity to life at CGF Global Summit

Our team at CGF Global Summit

We were proud to return to the Consumer Goods Forum (CGF) Global Summit, as we build on our rich history at this flagship industry event. From 20-23 June 2022, our leadership team joined industry leaders in Dublin. Read our key takeaways from a thought-provoking and inspiring Summit.

Our team

Our leadership team were on the ground throughout the Summit.

We enjoyed meeting you and discussing how bold, focused leadership can inspire teams to find creative solutions to global problems at pace.

Get in touch to arrange a meeting.

CEO Sessions

We were proud to be CGF’s exclusive partner for the CEO Breakfast Sessions, and enjoyed connecting with you there.

Our CEO Ken Toombs led one of the CEO Sessions on A new way to lead: Growing on purpose, sharing the unexpected findings of our brand new research with 300 global business leaders.

Our stand

Clients experienced ingenuity up close on our stand in the centre of the iZone.

Walking through PA’s unique lens on the world at our striking exhibition stand, they were able to interact with world-class examples of how we bring ingenuity to life for our clients.

Meet our team

Picture of Ken Toombs

Ken Toombs

CEO

Ken Toombs

CEO

Ken joined PA in 2018 before being elected CEO in 2020. He previously led the growth of our Americas business and our activity within the energy and utilities, and health and life sciences sectors. Before joining PA, Ken led the global consulting team at Infosys and, before that, Capgemini’s North America business.

Picture of Charlene Li

Charlene Li

Chief Research Officer

Charlene Li

Chief Research Officer

Charlene joined PA in 2022 as Chief Research Officer. She previously held leadership roles at Forrester Research, before founding her own research and consultancy firm, Altimeter. Fast Company named Charlene ‘One of the Most Creative People in Business’ and ‘One of the Most Influential Women in Technology’, while Inc named her one of the Top 50 Leadership Innovators. Charlene has authored six books, including New York Times bestseller Open Leadership and The Disruption Mindset.

Picture of Wil Schoenmakers

Wil Schoenmakers

Global Head of Consumer, Retail and Manufacturing

Wil Schoenmakers

Global Head of Consumer, Retail and Manufacturing

Wil leads PA’s activities in consumer goods, retail and manufacturing globally, partnering with many of the world ‘s largest organisations, to identify, develop and launch new solutions that create opportunity from complexity. Prior to joining PA, Wil held various global management roles at Procter & Gamble.

Picture of Jonquil Hackenberg

Jonquil Hackenberg

Global Head of Sustainability

Jonquil Hackenberg

Global Head of Sustainability

Jonquil has more than 20 years’ experience in consulting and, as PA’s Global Head of Sustainability, sets the overarching strategy and go to market agenda for sustainability and climate response across all the industries we serve. Prior to PA, Jonquil spent 13 years with Infosys, where she was a senior consulting partner, and more recently, Global Head of Sustainable Business.

Throughout Jonquil’s career, she has established strategic partnerships to deliver on purpose and provide value greater than the sum of a single organisation. One such example: she created the first System Integration partnership with the Ellen MacArthur Foundation for Infosys, to advance the circular economy agenda through digitalisation.

Jonquil regularly advises on ESG (environmental, social and governance) visions and strategies. As a senior consulting partner, Jonquil advises C-suite clients on strategy and executed large scale programmes for FTSE and Fortune 500 companies. Jonquil holds the Digital and Innovation Lead role on the Futures Council for SDG (Sustainable Development Goals) Investment at the World Economic Forum; is a regular keynote speaker; a mentor for ocean technology and circular economy start-ups; and a frequent contributor to Forbes on the topic of Green Tech. She is a lecturer at the University of Applied Sciences in Berlin, from which she received an MBA in Renewable Energy, and is also Chair of the Board of Directors for The Magenta Project, focused on gender parity in sailing.

Picture of Tony Perrotta

Tony Perrotta

US Sustainability Lead, Consumer and Retail

Tony Perrotta

US Sustainability Lead, Consumer and Retail

Tony has more than 25 years’ experience in sales leadership, consumer goods, retail, sustainability and innovation. His focus includes sustainability and the regenerative economy.

Tony is dedicated to impacting what he believes are the five largest challenges facing the world today: pollution and the end of waste; clean and affordable energy; food and water security; preventative health measures; and access to ongoing education. His vision is a call to action to move beyond the notions of sustainability and neutrality into beneficial impact and a regenerative economy.

Tony joined PA from Plastic Bank, a blockchain-enabled social impact company focused on revealing the value in plastic waste, where he served as Global Head of Sales and Chief Revenue Officer. Previously Tony served as Chief Revenue Officer at Shopperations and as a President of Advantage Sales and Marketing. Tony has also served on multiple advisory boards helping build a revenue map, market narrative and executable action plans, including for a chemical technology start-up focused on plastic waste conversion and a public company focused on SaaS enabled food safety and compliance.

Picture of Tom Day

Tom Day

Consumer, Digital and Retail

Tom Day

Consumer, Digital and Retail

Tom's expertise bridges the digital and physical – he seeks out and drives exciting opportunities for our clients, to create outstanding shopper experiences that deliver unrivalled insight for retailers and brands.

Building new digital propositions based on desirability, feasibility, viability and sustainability, Tom has worked in several sectors and now focuses on FMCG and retail. He has built, developed and successfully exited his own endeavours in FMCG, and is acutely familiar with the mindset and skillset needed for success.

Tom has a passion to lead our teams and our partners to get ideas and concepts from zero to one. He’s always building, always innovating and always consumer-led.

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Rhea Patten

Consumer Products and Retail Innovation

Rhea Patten

Consumer Products and Retail Innovation

Rhea is one of PA’s leading consumer products and retail innovation specialists, focused on developing and accelerating must-have new products and ventures that exploit opportunities in digital, personalisation and connectivity to drive growth. Rhea leads multi-functional teams to balance consumer-centricity alongside generating business value. Rhea has extensive experience in the food, beverage, beauty and home care sectors across multiple geographies.

Picture of Dan Toon

Dan Toon

Design and Innovation

Dan Toon

Design and Innovation

Dan leads PA’s Design capability in the UK and Europe. He is a Design and Innovation expert and focuses on combining science and technology with design to develop meaningful products and services. Dan is experienced at leveraging data and consumer insights to drive innovation and has extensive experience navigating ambiguity at the front-end of technologically pioneering product development projects.

Prior to joining PA, Dan led Design and Innovation for McLaren Applied Technologies, where he was responsible for delivering innovation services for clients across health and wellness and consumer products.

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Clare Allum

Digital Products & Organisations in Retail

Clare Allum

Digital Products & Organisations in Retail

Clare’s expertise is in designing and delivering transformational digital experiences for consumer and retail organisations. She is a transformation specialist, with extensive experience in organisational change and transformation delivery alongside her digital credentials.

Clare has led PA’s work with global consumer businesses to accelerate digital growth, launch subscriptions & loyalty programmes, create instore experiences, rapidly re-platform ecommerce and embed employee tools and change. She leads teams of experts to create experiences that work for both end customers, and the staff/teams that enable them.

In a word of quickly shifting customer and employee expectations for consumer and retail businesses, Clare is passionate about delivering innovation at pace underpinned by data insights and empowered teams.

Design for impact

Creating superior consumer experiences can be achieved through impactful, human-centred design that harnesses the very best of science and engineering. Discover how we conceive and deliver ingenious new products, services and experiences by designing and innovating further, faster.

Hydrow: Standing out by standing apart

Hydrow: Standing out by standing apart

Essential Design, part of PA, helped Hydrow create a connected rowing machine that's disguised as a piece of beautiful home sculpture. We brought the product to market in six months.

Guide Beauty: Artistry made easy

Guide Beauty: Artistry made easy

We helped Guide Beauty create a fresh line of beauty tools to make it easier for anyone – including those with physical limitations – to create any beauty look.

Innovate for sustainability

Sustainability is a guiding principle that presents a commercial, purpose-led opportunity that businesses must embrace. Consumers demand effective action to accelerate sustainable products and services. We believe the solutions to this demand can be resolved through innovation at the intersection of environment, strategy, technology and regulation.

Dunnet Bay Distillers: developing lightweight recyclable packaging for a craft spirits company

Dunnet Bay Distillers: developing lightweight recyclable packaging for a craft spirits company

Dunnet Bay Distillers wanted to reduce its environmental footprint as it grew its business. PA Consulting helped develop recyclable spirits packaging that eradicates the need to use a single use bottle and also reduces costs.

PulPac: Developing a low cost approach to producing sustainable packaging

PulPac: Developing a low cost approach to producing sustainable packaging

Swedish R&D and IP company, PulPac, has developed a sustainable production method that can replace single use plastic at a lower cost. We helped them commercialise their IP for fast results.

Embrace digital

Digital isn’t just about fast-changing technology opening up new possibilities and empowering consumers. It is about balancing the benefits of digital-first products and services with responsible growth.

Pret A Manger: Accelerating a new digital customer experience in a disrupted market

Pret A Manger: Accelerating a new digital customer experience in a disrupted market

We worked with Pret to design the new digital customer experience, roll-out a new Coffee Subscription proposition, launch Pret’s first customer loyalty programme, evolve back-office operations and build a new data platform.

Unilever: Predicting the spread of COVID-19 to safeguard Unilever’s global ecosystem

Unilever: Predicting the spread of COVID-19 to safeguard Unilever’s global ecosystem

Unilever and PA created a world-leading predictive tool, COVID-19 Awareness and Situational Intelligence (CASI). CASI is a live dashboard providing real-time monitoring and predictive intelligence on COVID-19 trends from a global and regional level down to individual sites.

A new way to lead

Future-focused leaders are responding to the need for a new and better way to lead: one where business growth is part of a greater contribution to society. In line with this year's themes, we believe real leadership is growing sustainably in a way that is better for people and the planet.

A new way to lead: positively different leadership, our latest report, is built on our new research with over 300 global business leaders. The report shows that there are new and tangible ways for leaders to shape organisations that benefit the wellbeing of their employees and wider society.

Our leadership team were at CGF Global Summit to share the report and discuss its unexpected findings with global industry leaders.

Another chapter in our CGF story

We are proud of our rich history of bringing ingenuity to life at CGF Summit.

At the 2019 Summit in Vancouver, we presented a revolutionary and sustainable plastic alternative, PulPac, to the industry, backed by our world-first, 100% recyclable exhibition stand made entirely from recycled ocean waste plastic.

At the 2021 virtual Summit, we teamed up with Unilever to reveal CASI, our world-leading and award-winning predictive intelligence tool that accurately predicts the spread of COVID-19 to safeguard Unilever’s global ecosystem.

At this year's Summit, we were proud and excited to share more stories of ingenuity and continue our longstanding partnership with CGF.

Digital at the core

Digital at the core

Mature organisations are at a tipping point. It’s no longer enough to experiment with digital at the edge of your organisation. Our digital transformation approach will help you Transform for Tomorrow.

Sustainability and climate

Sustainability and climate

We believe you can find new opportunities and take effective action by addressing tangible areas at the intersection of environment, strategy, technology and regulation.

Design for impact

Design for impact

By amplifying design with science and engineering, we conceive and deliver ingenious new products, services and experiences, driving innovation further, faster.