Customer, Sales and Marketing Strategy

A global airline

Identifying an additional £35 million in revenue opportunity through customer insight
Media company

Developing a holistic view to save £2.5m
PA acquires Sparkler

Enhancing innovation, digital insight and strategy expertise

Our approach

We help you define compelling sales and marketing strategies that promote customer loyalty and improve revenue performance. We work with you to develop targeted pricing strategies, improve portfolio management and optimise your sales channels to deliver long-term profitability.

Insights

PA OPINION

Digital accessibility is an opportunity, not a burden

Digital accessibility is extremely important. With 80 per cent of customers with impairments spending their money where they have the easiest journey,...
PA OPINION

How would a No-Deal Brexit affect data protection?

A No-Deal Brexit raises questions about data protection in the UK. Three quarters of UK data exports go to the EU, so what will happen if our close...
PA OPINION

Responding to the latest customer revolution takes a connected approach

Customer expectations are getting more difficult to meet. To respond to this customer revolution, organisations need a...

What we can do for you

We work with you to transform your commercial performance. You'll see the impact of our work in stronger business performance and in sharper market differentiation.

Create a compelling customer strategy that promotes loyalty and enables new customer opportunities.
Build a pragmatic marketing and category strategy to realise maximum value from your portfolio.
Develop a robust sales and channel strategy to give you the best possible access to your customers.
Define a clear pricing strategy to realise maximum value from your propositions, products and services.

Client stories

CLIENT STORY

Agder Regional Authority - Offering efficient digital services with the best IT model for a newly-formed organisation

We worked with the new Agder Regional Authority in Norway – formed from a merger of two separate...
CLIENT STORY

Norwegian local and regional authorities - Transforming public services using a bespoke benchmark to prioritise digital projects

Across Norway, local and regional authorities are embarking on a digital...
CLIENT STORY

BroBizz A/S - Getting ready for expansion by improving the customer experience for drivers

We assessed how number plate recognition could be implemented to boost use among drivers and help BroBizz A/S expand its...

How we’ll work with you

Our approach is built on four core principles:

Rigorous analysis – so the strategy we develop makes economic, commercial and strategic sense.
Pragmatism – our recommendations are always grounded in the real world.
Collaboration – so we stay focused on solving your most pressing issues and develop strategy that your people 'own'.
An ability to execute – we make sure the strategy we recommend is achievable in practice and doesn't just exist on paper.

We believe strategy development is a continuous process. So we stay flexible, challenge convention and are always open and transparent in our work with you.