Customer, Sales and Marketing Strategy

A global airline

Identifying an additional £35 million in revenue opportunity through customer insight
Media company

Developing a holistic view to save £2.5m
PA acquires Sparkler

Enhancing innovation, digital insight and strategy expertise

Our approach

We help you define compelling sales and marketing strategies that promote customer loyalty and improve revenue performance. We work with you to develop targeted pricing strategies, improve portfolio management and optimise your sales channels to deliver long-term profitability.

Insights

PA IN THE MEDIA

Research Live - Innovation and transformation consultancy, PA Consulting Group, has acquired digital insight and strategy firm Sparkler, for an undisclosed amount

PA Consulting Group’s acquisition of Sparkler, a leading digital insight...
PA OPINION

Right place. Right time. Right universe.

Today’s customers are more empowered than ever before. It’s not easy to get them to like your brand or want to do business with you. In order to get...
PA IN THE MEDIA

Times Higher Education - Student 4.0: how universities can become student centric institutions

Ian Matthias, higher education expert at PA Consulting Group, comments in Times Higher Education on...

What we can do for you

We work with you to transform your commercial performance. You'll see the impact of our work in stronger business performance and in sharper market differentiation.

Create a compelling customer strategy that promotes loyalty and enables new customer opportunities.
Build a pragmatic marketing and category strategy to realise maximum value from your portfolio.
Develop a robust sales and channel strategy to give you the best possible access to your customers.
Define a clear pricing strategy to realise maximum value from your propositions, products and services.

Client stories

CLIENT STORY

Worldwide Flight Services - Keeping air travel safe by setting new standards in cargo security

We've helped air cargo handler Worldwide Flight Services keep air travel safe by creating a...
CLIENT STORY

Cambridge Consultancy Services - Winning investor confidence for a commercial airship venture

Airlander 10 is the world’s biggest aircraft, but it was designed for military use. For Cambridge...
CLIENT STORY

Big-6 energy supplier - Finding opportunities in a post subsidy energy market

PA Consulting Group helped a Big-6 energy supplier rethink its investments in renewable energy after the UK government phased...

How we’ll work with you

Our approach is built on four core principles:

Rigorous analysis – so the strategy we develop makes economic, commercial and strategic sense.
Pragmatism – our recommendations are always grounded in the real world.
Collaboration – so we stay focused on solving your most pressing issues and develop strategy that your people 'own'.
An ability to execute – we make sure the strategy we recommend is achievable in practice and doesn't just exist on paper.

We believe strategy development is a continuous process. So we stay flexible, challenge convention and are always open and transparent in our work with you.