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Customer, Sales and Marketing Strategy

Our approach

We help you define compelling sales and marketing strategies that promote customer loyalty and improve revenue performance. We work with you to develop targeted pricing strategies, improve portfolio management and optimise your sales channels to deliver long-term profitability.


What we can do for you

We work with you to transform your commercial performance. You'll see the impact of our work in stronger business performance and in sharper market differentiation.

  • Create a compelling customer strategy that promotes loyalty and enables new customer opportunities.
  • Build a pragmatic marketing and category strategy to realise maximum value from your portfolio.
  • Develop a robust sales and channel strategy to give you the best possible access to your customers.
  • Define a clear pricing strategy to realise maximum value from your propositions, products and services.

Client stories

How we’ll work with you

Our approach is built on four core principles:

  • Rigorous analysis – so the strategy we develop makes economic, commercial and strategic sense.
  • Pragmatism – our recommendations are always grounded in the real world.
  • Collaboration – so we stay focused on solving your most pressing issues and develop strategy that your people 'own'.
  • An ability to execute – we make sure the strategy we recommend is achievable in practice and doesn't just exist on paper.

We believe strategy development is a continuous process. So we stay flexible, challenge convention and are always open and transparent in our work with you.


Contact the strategy team