Building today’s R&D for tomorrow’s market
The studio model: how film industry lessons can boost pharmaceutical creativity
If the pharmaceutical industry is to find a more optimal research and development (R&D) model for the future, it needs to look beyond its own boundaries to other IP rich technology environments.
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The Industry traditionally has been characterized by a ‘closed innovation’ culture where intellectual property, secrecy and corporate silos dominate; it can benefit, therefore, by examining industries that have successfully established a more open way of working to achieve innovation.
A new R&D model can help solve big pharma’s problem. In fact, there is already a time-tested industry framework that addresses many of the fundamental issues and it comes from an unlikely source: the motion picture studio.
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