Product design and development consulting

Growth opportunities lie in turning bold ideas into tangible products.

Whether you’re launching a new category, scaling a breakthrough, or reimagining an experience, we help you create real-world impact through integrated design, engineering, and scientific innovation.

Why PA

For over 80 years, we’ve helped clients create world-firsts and iconic products – from life-saving medical devices to award-winning consumer technologies.

Our expert teams blend deep scientific knowledge, engineering precision, and creative strategy to solve complex challenges, unlock growth, and turn opportunity into impact.

We don’t just imagine the future – we build it. From concept to commercialisation, we design, prototype, test, and scale technology-based solutions that shape markets and accelerate innovation.

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Discovery and invention

Invent transformative breakthroughs by researching and understanding human ambition, leveraging emerging technologies, generating bold ideas, and managing complexity across the development lifecycle to unlock new growth and competitive advantage.

Design and creativity

Create impactful products and experiences by combining imaginative thinking with technical expertise – driven by scientific insight, industry-leading approaches, and a commitment to designing for sustainability.

Development and scaling

Solve complex design challenges and deliver scalable solutions by integrating digital and physical technologies, accelerating development, and navigating regulatory frameworks with confidence.

Acceleration

Deliver innovation at pace by aligning product development and delivery – ensuring ambitious technology programmes achieve measurable business impact with speed and precision.

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Global Innovation and Technology Centre

Where we turn ideas into physical and digital reality.

Featured insight

In the media

Views from our product design and development experts

Consumers – especially younger generations – gravitate toward brands that stand for something. Purpose shouldn’t live in a manifesto; it should be felt in the product, the experience, and the story your brand tells.”

Alicia Barker Human insight

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The future of surgery lies in digital platforms that integrate global insights, patient data, and robotic precision. These systems will augment, not replace, surgeons, ensuring personalised care and better health outcomes for more people worldwide.”

Andrew Savarese Global Head of Digital Surgery

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Failure is not an option; it’s an imperative. By building prototypes early in the design process, the team introduces the opportunity to fail early and to avoid pursuing an unsuitable concept or technology - saving considerable time and resources.”

Al Costa Engineer

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Seeing products come to life and reach the market, reach clinical trials, seeing that people are benefiting from our solutions, those are the projects that I’m most proud of. It’s a long process to bring a concept to life.”

Sara Urasini Design

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Looking ahead, the challenges and opportunities lie not just in keeping pace with technological advancements, but using human-centred research and design to create meaningful change.”

Cormac Ó Conaire Design

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