Press release

PA Consulting welcomes Tracey Countryman as Head of Markets

23 March 2022

Tracey Countryman joins PA Consulting (PA), the consultancy that’s bringing ingenuity to life, as its Head of Markets, on 4 April 2022. PA is growing at pace and constantly seeking to innovate its client’s experience. In this new role for PA, Tracey will amplify and accelerate the growth of PA’s sector teams. 

Tracey brings with her over 23 years’ experience in operational transformation, driving growth for clients across a range of different industries, including consumer goods, industrial, life sciences and chemicals. She joins PA from Accenture where, most recently, she led its Global Engineering & Manufacturing Business (Industry X). This included strategy, consulting and technology disciplines, which saw strong double-digit growth during each of the last three years. In the role, Tracey supported clients with their digital transformations from early-stage ideation and strategic planning to full scale global execution. 

In 2021, Tracey was listed in Manufacturing Digital magazine’s ‘Top 10 Women in Manufacturing’. She is a keen advocate for women in engineering and manufacturing, having led a number of initiatives around this topic throughout her career. 

Ken Toombs, CEO, PA Consulting said: “I am pleased to welcome Tracey in this important role as Head of Markets. This new role supports PA’s ambitious growth plans, as we continue to address the biggest challenges and opportunities that our clients face. I am confident Tracey, as an experienced senior leader, will make a huge impact on PA.” 

On joining PA, Tracey said: “I’m looking forward to getting involved in solving complex strategic issues for our clients in an innovative and transformative way. PA is evolving at great pace and in a direction that is full of opportunity – I’m ready to take these opportunities forward, particularly in the areas of digital and technology.”

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