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The difference we make

We help you define compelling sales and marketing strategies that promote customer loyalty and improve revenue performance. We work with you to develop targeted pricing strategies, improve portfolio management and optimise your sales channels to deliver long-term profitability.


PA opinion

  • Keep your mind open – and your customer closeChange is never far from the top of the board's agenda. The key to getting it right is understanding the biggest change of all – their relationship with customers. It's about discovering the art of putting their business at the heart of their customers' thinking. And some old businesses are learning new tricks to point the way ahead, says PA's head of business design, Conrad Thompson. 24/10/2017 15:29:45
  • Utility innovation and transformation - webinar on demandAccess our webinar from September 14, 2017, hosted by Utility Dive, on "Utility innovation and transformation: A critical path to reimagining the customer experience" 06/09/2017 14:23:06
  • Customer Experience Magazine - Travel customers want to get personal – really personal, 31 August 2017Govert Klaassen, a transport and travel expert at PA Consulting Group discusses how customers are evolving when it comes to what they want from their travel plans. 04/07/2017 09:01:00
  • How to define your servitization strategy Industrial manufacturing companies know servitization – the shift from selling products to providing services – is important. Our new research found 75% expect delivering services to become a significantly bigger part of their business in the next three to five years. But only 30% have a service strategy in place. We spoke with Hans Houmes to find out more. 03/08/2017 08:49:35
  • How health plans can enhance the customer experience with the right foundation for managing benefit changesHealth plans face three key operating model challenges—people, process, and technology—all of which can be addressed by a well-supported benefits governance structure. 31/07/2017 14:32:59
  • Who are the UK's Top 30 Growth Retailers?This exclusive report, produced by PA Consulting Group in partnership with Retail Week, names the UK's top 30 growth retailers and unearths the secrets to their success, be that a strong entrepreneurial culture, innovative multichannel experience or flourishing international expansion. 26/07/2017 16:46:12

PA in the media

What we can do for you

We work with you to transform your commercial performance. You’ll see the impact of our work in stronger business performance and in sharper market differentiation.

  • Create a compelling customer strategy that promotes loyalty and enables new customer opportunities.
  • Build a pragmatic marketing and category strategy to realise maximum value from your portfolio.
  • Develop a robust sales and channel strategy to give you the best possible access to your customers.
  • Define a clear pricing strategy to realise maximum value from your propositions, products and services.



Client stories

Client story

How we will work with you

Our approach is built on four core principles:

  • Rigorous analysis – so the strategy we develop makes economic, commercial and strategic sense.
  • Pragmatism – our recommendations are always grounded in the real world.
  • Collaboration – so we stay focused on solving your most pressing issues and develop strategy that your people 'own'.
  • An ability to execute – we make sure the strategy we recommend is achievable in practice and doesn’t just exist on paper.

We believe strategy development is a continuous process. So we stay flexible, challenge convention and are always open and transparent in our work with you.


Find out more about our work in strategy.

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