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CUSTOMER, SALES AND MARKETING STRATEGY

The difference we make

We help you define compelling sales and marketing strategies that promote customer loyalty and improve revenue performance. We work with you to develop targeted pricing strategies, improve portfolio management and optimise your sales channels to deliver long-term profitability.

Insights

PA opinion

  • Retail is having to re-imagine itself. And fast.How do 'old world' retailers get even (let alone ahead) of their new world competitors? And what's Amazon going to do with its new innovation sandpit, Whole Foods? And how disruptive could this be? The truth be told, no had any hard and fast answers at the Consumer Goods Forum, Berlin. In this blog, PA Consulting Group's Retail Expert, Chris Heap, shares his perspective. 13/07/2017 04:56:55
  • Travel customers want to get personal – really personalMass travel and tourism depends on standardisation to survive, but customers are evolving – and they want it to be all about them. Welcome to Customer 4.0 in Travel. 04/07/2017 09:01:00
  • Taking small steps towards Customer 4.0We know organisations today have much less influence over their customers' buying behaviours. And the customer-led revolution, what we call 'Customer 4.0', calls for businesses to really get to grips with the end outcomes customers seek. While it's clear becoming a Customer 4.0 organisation will reap significant benefits, it often requires a fundamental redesign of the operating model – something that many organisations see as too costly and disruptive. The good news? It doesn't have to be that way. 02/06/2017 09:05:29
  • Re-imagining operations to meet and exceed customer expectationsThere is an opportunity to better integrate field services work management with customer engagement channels to enhance the overall experience of utility customers. What should be kept top of mind as we make field operations more customer-focused? 05/06/2017 15:17:15
  • How does a utility deliver a Customer 4.0 experience?Disruptive change in the sector is having a significant impact on how utilities operate. There is a very definite realization that change is inevitable and becoming customer-led is central. 05/06/2017 14:34:03
  • How to succeed in a Student 4.0 worldUniversities must seek to step into the students' universe and help them to navigate challenges and achieve their life goals. Welcome to what we call 'Student 4.0'. 12/05/2017 10:48:41

PA in the media

What we can do for you

We work with you to transform your commercial performance. You’ll see the impact of our work in stronger business performance and in sharper market differentiation.


  • Create a compelling customer strategy that promotes loyalty and enables new customer opportunities.
  • Build a pragmatic marketing and category strategy to realise maximum value from your portfolio.
  • Develop a robust sales and channel strategy to give you the best possible access to your customers.
  • Define a clear pricing strategy to realise maximum value from your propositions, products and services.

 


 

Client stories

Client story

How we will work with you

Our approach is built on four core principles:

  • Rigorous analysis – so the strategy we develop makes economic, commercial and strategic sense.
  • Pragmatism – our recommendations are always grounded in the real world.
  • Collaboration – so we stay focused on solving your most pressing issues and develop strategy that your people 'own'.
  • An ability to execute – we make sure the strategy we recommend is achievable in practice and doesn’t just exist on paper.

We believe strategy development is a continuous process. So we stay flexible, challenge convention and are always open and transparent in our work with you.

Contact

Find out more about our work in strategy.

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