AI and digital strategy consulting | PA Consulting

Digital isn’t just inputs or algorithms. Success is defined by the outcomes and value that technologies can deliver.

Competitive edge is found at the intersection of human insight and technology. Where business and technical skills combine with deep industry insight to strategise, keep people safe and secure, while moving your organisation ahead of customer demand and competitors.

Our teams, working with yours, elevate data and digital from technologies to drivers of lasting impact.

Next Made Real

Intelligent enterprises – powered by data and AI – combine technologies with deep human insight to create radical new futures. What will you make real?

Transform, disrupt, and thrive in this new age.

Strategise, design, engineer, and deliver the solutions you need to accelerate.

Deliver growth by being secure and resilient in the digital world.

Turning compliance into competitive advantage.

Prevent, respond, recover and learn from operational disruptions.

Build the IT organisation needed to meet your biggest challenges.

Unlock competitive advantage and achieve sustainable success with our transformative AI, cloud, and custom solutions designed to meet your organisational needs.

Featured insight

Two floating books

A leader’s guide to generative AI

A practical guide to generative AI that upskills leaders with tangible actions to drive value from their AI investments.

Two floating books

Nordic AI archetypes

Our research explores how Nordic organisations are adopting AI to drive growth, efficiency, and competitive advantage.

Digitising healthcare

Find out how to leverage AI, digital, and data technology to deliver better patient care.

Next made real

The agentic AI advantage: Scaling isolated use cases to create the intelligent enterprise

Scale AI innovation with agentic AI to achieve outcome-driven business value.

Next made real

Colleagues looking at light diagram

AI in 2026: How organisations will change as they continue to embed and scale

Six shifts drawn from working with organisations that want either to lead on AI or follow safely.

Colleagues looking at light diagram

Don’t let AI happen by accident: Intentionally moving beyond adoption to value creation

Explore how organisations intentionally build AI value creation through skills, trust, leadership, and collaboration.

Maggie Hunt

15 minutes with: Maggie Hunt

Maggie helps organisations build inclusive, sustainable futures by unlocking the power of tech, talent, and data.

Maggie Hunt

Client stories

Unilever

Unilever

Using AI to empower people to supercharge innovation and drive growth

Unilever

Sellafield and NDA

Sellafield and Nuclear Decommissioning Authority

Pioneering DANI2, the first AI colleague for nuclear decommissioning

Sellafield and NDA

Rentokil

Launching an award winning Internet of Things cloud platform to handle 24 million messages a day

Woman holding packages and smiling at her phone

PostNord

Exploring the art of the possible for generative AI

Woman holding packages and smiling at her phone

Photobox

Harnessing the power of digital engineering to strengthen a brand

Rabobank

Using new data-driven insights to support and develop employees

Healthfirst

Providing millions of New Yorkers with health insurance enrollment information during a global health emergency

Defence Science and Technology Laboratory

Experiencing the future through virtual reality

Join our team

Our digital and data teams thrive on bringing innovative, insight-driven solutions to the challenges of a fast-moving world.

Digital and data careers

Explore opportunities to deliver impactful projects with us.

Contact the team

Our multidisciplinary teams are hard-wired to help you innovate, transform, and thrive in the next era.

Get in touch