Veolia Water Technologies (VWT) is a global company specialising in water treatment solutions. It provides the complete range of services needed to design, build, maintain and upgrade treatment facilities for industrial, commercial and municipal customers. VWT were looking for new ways to deliver more value to their customers using digital solutions and innovative business models.
They asked us to help them develop and test digital services that would appeal to their customers. Our expert team brought a strong customer perspective, combined with detailed knowledge both of the water market and digital strategy and technology. We combined our insight with the expertise of VWT’s team to create a long list of ideas.
We used our experience in the sector to identify their customers’ current and future needs and the particular capabilities VWT would need to offer attractive new digital services. This work informed a review and analysis of the long list. VWT tested two preferred options with customers – who liked both. One offers new ways to access Veolia’s engineering capability and this allows operators to manage equipment more efficiently. The other uses advanced data science and analytics to help customers make more effective use of data to optimise water treatment processes. We helped VWT pilot these services, getting valuable customer feedback. Having learned how to make the services most effective, they’re now offering them to more customers.
Using our think big, start small and scale fast strategy, VWT now understands how to profit from the power of digital, and the skills they’ll need. They’re moving from just selling products to selling services, with the agility and capability to succeed in a fast-changing digital world.
“PA’s domain knowledge in digital and technology development, coupled with their deep sector expertise was what really impressed us. They provided a team with excellent, practical understanding of our markets and our customers, helping us to think big about our business and then start small to prove value quickly both internally and with our customers. We appreciated PA’s ability to bring the right team together at the right time, whether that be specialists in strategy, digital, data science, cyber security or utilities experts across our key geographies. We developed an effective partnership with PA, learned a lot along the way and worked together to deliver innovative new propositions to our customers.”
CEO Northern Europe
Veolia Water Technologies
Total Digital - Further, faster in a digital world