Why innovation matters now more than ever

We believe in the power of ingenuity to build a positive human future in a technology-driven world, and we’ve been innovating for over 75 years. As an innovation and transformation consultancy, we’ve proved repeatedly that innovation – pragmatically applied – takes organisations further, faster. As strategies, technologies and innovation collide, we help innovation leaders turn complexity into opportunity to deliver enduring results.

Understanding innovation

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Discover how leaders can empower teams and nurture human optimism to drive innovation

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Explore why embracing difference powers innovation

More from our innovation experts

Three key takeaways from the 2022 CGF Global Summit

Insight / 30 June 2022

It was fantastic to be back in person at the 2022 Consumer Goods Forum (CGF) Global Summit – held in Dublin this year. We were there with our leadership team and our exhibition stand was front and centre of the Summit. We were delighted to meet with...

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Structure and creativity go hand in hand

Insight / 18 May 2022

Marie Amann and Malin Zandelin, innovation experts at PA, argue that clear frameworks and rules are basic elements in the innovation process.

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Creating a better experience for learner drivers to keep roads safe

Insight / 15 February 2022

The Driver & Vehicle Standards Agency (DVSA), which is responsible for driving tests in Britain, wanted to reinvigorate the service they provide to learner drivers. expertise in business case development, operating model design and sourcing to...

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Innovation hubs can drive industry development

Insight / 1 December 2021

Marie Amann, innovation and transformation expert, outlines the role of an innovation hub, how they can shorten innovation lead times and stimulate development.

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A more unpredictable transport sector

Insight / 29 November 2021

Joacim Sundell, transport expert at PA, outlines the challenges and opportunities in the Swedish transport sector in a post pandemic world.

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Street wise

Insight / 25 November 2021

Dan Toon, PA's design and innovation expert, discusses the EV chargepoint concept and PA's other design work.

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