Why innovation matters now more than ever

We believe in the power of ingenuity to build a positive human future in a technology-driven world, and we’ve been innovating for over 75 years. As an innovation and transformation consultancy, we’ve proved repeatedly that innovation – pragmatically applied – takes organisations further, faster. As strategies, technologies and innovation collide, we help innovation leaders turn complexity into opportunity to deliver enduring results.

Understanding innovation

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Discover how leaders can empower teams and nurture human optimism to drive innovation

Find out how we collaborate and take risks to help organisations generate the best ideas and bring them to life

Explore why embracing difference powers innovation

More from our innovation experts

Increase customer contact and service, sell online and exploit Danes’ goodwill

Insight / 20 May 2020

Jon Plate, innovation and growth expert at PA Consulting, explains how to maintain sales in a COVID-19 crisis.

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PA Consulting plays critical role in ventilator challenge

Insight / 30 April 2020

PA’s critical role in in the VentilatorChallengeUK programme is featured in Cambridge Independent.

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Reinventing the tea bag

Insight / 21 April 2020

Read how we created a 100 per cent plastic-free, sustainable and home compostable tea sheet, reducing the estimated 6.5 million kilograms of tea bag plastic disposed of each year in the UK

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Four steps to building a futureproof innovation engine in uncertain times

Insight / 7 April 2020

How can organisations go beyond generating and testing ideas in silos and embed valuable innovation across functions? Hey are the four key steps every organisation should take.

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The bigger the challenge, the more ingenious people become – lessons from COVID-19

Insight / 2 April 2020

Necessity is the mother of invention. Never has that old phrase meant more than in these new and unprecedented times as the world battles to deal with the coronavirus. But it’s inspiring to see some businesses taking up the challenge.

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Innovating successfully in defence and security

Insight / 10 February 2020

The UK Government is getting better at innovating in defence and security, but there are opportunities to do much more to implement innovation at pace.

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