Why innovation matters now more than ever

We believe in the power of ingenuity to build a positive human future in a technology-driven world, and we’ve been innovating for over 75 years. As an innovation and transformation consultancy, we’ve proved repeatedly that innovation – pragmatically applied – takes organisations further, faster. As strategies, technologies and innovation collide, we help innovation leaders turn complexity into opportunity to deliver enduring results.

Understanding innovation

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Discover how leaders can empower teams and nurture human optimism to drive innovation

Find out how we collaborate and take risks to help organisations generate the best ideas and bring them to life

Explore why embracing difference powers innovation

More from our innovation experts

Creating a better experience for learner drivers to keep roads safe

Insight / 15 February 2022

The Driver & Vehicle Standards Agency (DVSA), which is responsible for driving tests in Britain, wanted to reinvigorate the service they provide to learner drivers. expertise in business case development, operating model design and sourcing to...

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Innovation hubs can drive industry development

Insight / 1 December 2021

Marie Amann, innovation and transformation expert, outlines the role of an innovation hub, how they can shorten innovation lead times and stimulate development.

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A more unpredictable transport sector

Insight / 29 November 2021

Joacim Sundell, transport expert at PA, outlines the challenges and opportunities in the Swedish transport sector in a post pandemic world.

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Street wise

Insight / 25 November 2021

Dan Toon, PA's design and innovation expert, discusses the EV chargepoint concept and PA's other design work.

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Experiencing the future through virtual reality

Insight / 3 November 2021

In the defence and security arena, rapid technological and societal change make it hard to grasp fully just how different the future might look. Working with the Defence Science and Technology Laboratory (Dstl), the science arm of the Ministry of...

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How to incentivise innovation

Insight / 16 October 2021

Lisa Hamling, PA innovation expert, and Joel Ackerstierna, PA change management expert, outline the need to incentivise and give employees the right tools to drive innovation.

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