Why innovation matters now more than ever

We believe in the power of ingenuity to build a positive human future in a technology-driven world, and we’ve been innovating for over 75 years. As an innovation and transformation consultancy, we’ve proved repeatedly that innovation – pragmatically applied – takes organisations further, faster. As strategies, technologies and innovation collide, we help innovation leaders turn complexity into opportunity to deliver enduring results.

Understanding innovation

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Discover how leaders can empower teams and nurture human optimism to drive innovation

Find out how we collaborate and take risks to help organisations generate the best ideas and bring them to life

Explore why embracing difference powers innovation

More from our innovation experts

Bringing the future to life with virtual reality

Insight / 3 November 2021

In the defence and security arena, rapid technological and societal change make it hard to grasp fully just how different the future might look. Working with the Defence Science and Technology Laboratory (Dstl), the science arm of the Ministry of...

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How to incentivise innovation

Insight / 16 October 2021

Lisa Hamling, PA innovation expert, and Joel Ackerstierna, PA change management expert, outline the need to incentivise and give employees the right tools to drive innovation.

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Three experts on redefining the role of design in your organization

Insight / 22 July 2021

Gerhard Pawelka, engineering expert at PA Consulting, and PA design experts Brett Lovelady and Richard Watson share advice and best practices on reinvigorating a company’s approach to design.

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Podcast: P&G on how to tie design to consumer needs

Insight / 20 July 2021

Brett Lovelady, consumer design expert at PA Consulting, and Andy Goodman, PA’s service and user experience design expert, share advice on crafting an effective innovation strategy in an Innovation Leader podcast.

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Source Global Research - How important is innovation in today’s consulting industry?

Insight / 25 May 2021

PA's Chief Innovation Officer, Frazer Bennett, explains why businesses need to innovate to survive in today’s digital world and how they can unlock their innovative potential.

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Lean into change to future-proof your innovation portfolio

Insight / 18 May 2021

David Crosswhite, growth and innovation expert at PA Consulting, explains that organizations need to lean into change, rather than shy away from it, in order to build a resilient innovation portfolio.

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