Big names in the machine and equipment and agriscience sectors are now fully alert to the opportunities from digital agritech.
They’re looking to collaborate with technology companies and start-ups, analysing data from different sources to unlock new insight and help farmers make smarter decisions.
We’ve investigated 11 established businesses and 200 start-ups and technology companies active in digital agritech – to show how to prosper in a fast-maturing market where only the fittest will survive.
Our report highlights how players of all sizes must now harness the power of data to make smarter and faster decisions.
For major companies
Digital agritech can create value for stakeholders throughout the agricultural value chain. Digital technologies, including in-field sensors, drones and satellites, now capture data from farms across continents.
For players big and small, the ambition is now to turn data into value – to help players across the agricultural ecosystem take precise actions and improve efficiency further.
Almost all start-ups or technology companies in the agritech space build their businesses around one or more of three types of data-related activity:
Data processing and management
Decision support and implementation
Integrated solutions link data capture and analysis to decision support and implementation, to maximise benefit for users. Established companies are all developing platforms that offer farmers easy access to a full range of products and services. Each wants to become the go-to provider – and leaders are emerging.