Insight

The case for allyship: Jiten Kachhela

Halimah Awan

By Halimah Awan

Ally of the month is our new series exploring what it means to be an ally in tech. We celebrate people who go above and beyond to turn thinking into action and ensure the future of technology is more diverse, inclusive and benefits everyone.

This month, we spoke to Jiten Kachhela, Global Head of Digital and senior sponsor for Women in Tech at PA. In our interview, he reflects on what Women in Tech (WiT) means to him and practical steps people can take to act as an ally.

Why did you get involved in Women in Tech?

We started out a few years ago in partnership with Code First Girls, running coding courses for women who were looking for a career change and found we built great momentum and engagement. Since then, things have evolved and rapidly grown.

What’s brilliant about WiT is the progress we’ve made over the last four years. A lot has been done without clear mandate, significant investment or a ring-fenced team but out of pure will and passion for achieving greater diversity in tech.

If I look at the gender diversity gap we’ve got in tech, it’s something that, as leaders in this space, we’ve not cracked over the last two decades I’ve worked in this area.

My role has been as a sponsor, looking at ways in which we can scale the work done, helping to get investment, recognition and any additional support needed. Bringing in marketing, HR, or taking investment decisions to the leadership team to provide support, but also being equally passionate about the cause.

Why is diversity in tech important?

Diversity isn’t about hitting a quota or number. In fact, focusing on figures makes diversity far more difficult to relate to, which makes it harder to enact change. The real reason we want diversity is because diversity in teams means diversity in thought, leading to more creativity, better work, better experiences and innovation. There’s still work to do to ensure everyone understands that.

As leaders, it’s our collective responsibility to make a change. I want to make sure we do everything we can and leave a positive legacy.

I have an eight-year-old daughter and there are these stereotypes that kick in from a very young age – that girls like pink and boys like blue, and there are certain things girls can and can’t do. My daughter was talking to me a while back and I asked her if she wanted to get involved and enrol in a coding course, she asked “isn’t it boys who do that?” I was interested to know why she thought that at such a young age. I want to dispel those myths, so she grows up in an environment where she can do whatever she wants and chooses to do.

What are some actionable steps allies can take?

Everyone recognises the need to address the gender balance in tech. But unless you make it your problem to solve and prioritise that in your working week, then it’s just words and no change.

For me, there are three ways for leaders to do that:

1. Get involved

Help to organise, turn up, participate, engage and listen at WIT events going on within your organisation. Do you have technical skills that you can share? Volunteer to support your WiT group – share resources you found useful and be available to help.

2. Coach and mentor

Take the time to encourage, support and advocate women much earlier in their careers. There’s a limit to how much of this you can do due to the hours of the day, but distributing the workload amongst leaders will make it easier to scale the impact.

3. Be an ambassador

Think of the ways you can be an ambassador at work and in everyday life. Can you organise a talk at your children’s school, for example? We need to start early to tackle the issue, even at primary level. Encouraging both boys and girls to explore their full potential, to develop skills early on, has the potential to change the path of their later school life and career.

What’s your advice to women starting their career in tech?

Understand what tech is and the opportunities it can give you by talking to people in the industry who have followed a tech career path. What was their journey? How did they get into it? What worked well? What didn’t?

Tech is very broad. It can mean everything from coding and product management to IT infrastructure and cloud. When you strip it back, tech allows you to take a problem and figure out how you best solve it, collaborating with teams and delivering tangible solutions. At PA, we believe that the rapid advancement of technology creates opportunities for our people to live our purpose every day, applying their ingenuity to create a positive human future and deliver end-to-end innovation with our clients.

Be inquisitive – give things a try and get started somewhere. It’s never too late to get started. Even if you don’t have a tech background, you can always get involved.

About the authors

Halimah Awan
Halimah Awan PA digital analytics expert

Bring ingenuity to your inbox.

Subscribe for the latest insights and event invites on strategy, innovation, technology, and transformation.

Explore more

Thomas Sweetman
Insight

15 minutes with: Thomas Sweetman

Thomas Sweetman accelerates the adoption of technologies, and delivers innovative solutions at scale.
Thomas Sweetman
Scientist with test tube and flask
Insight

Real-time PFAS detection methods at parts per trillion: Mission impossible?

Real-time monitoring solutions for PFAS (forever chemicals) detection.
Scientist with test tube and flask
GLP-1 device
In the media

Revisiting the predictions: How have GLP-1s changed the food industry?

Weight‑loss drugs like GLP‑1s are redefining how consumers eat and how food companies respond.
GLP-1 device
Military personnel using tablet device
In the media

The UK must help drive NATO unity to secure the alliance’s digital and industrial edge

How should Europe balance its investment in cutting-edge digital technologies and traditional industrial power?
Military personnel using tablet device
Copenhagen office
In the media

Rethinking the consulting model: Experience over hierarchy

Why experienced specialists matter more than seniority in the hierarchy in the evolving consulting industry.
Copenhagen office
View of meeting in modern office
Insight

Overcoming leadership challenges in complex transformations

Leaders explore how to deliver confident, goal-driven transformation.
View of meeting in modern office
In the media

Breakthroughs in the lab – Blind spots in reality

GLP-1-driven obesity care needs personalized, real-world systems to sustain long‑term outcomes.
Ambulance worker
Insight

How Ambulance Trusts can use data effectively to transform productivity 

How can Ambulance Trusts use data to improve NHS response times, efficiency, and urgent care outcomes?
Ambulance worker
Close-up Portrait of Software Engineer Working on Computer, Line of Code Reflecting in Glasses. Developer Working on Innovative e-Commerce Application using Machine Learning, AI Algorithm, Big Data.
In the media

AI: Exponential hype meets a linear reality?

AI hype promises exponential change. In reality, adoption moves slower – limited by trust and implementation.
Close-up Portrait of Software Engineer Working on Computer, Line of Code Reflecting in Glasses. Developer Working on Innovative e-Commerce Application using Machine Learning, AI Algorithm, Big Data.
Woman consumer using mobile phone
Insight

Why outcome-based shopping will redefine retail

As agentic AI rises, multimodal tech moves retail forward towards outcome driven, personalised shopping journeys.
Woman consumer using mobile phone
Digital representation of fingerprint
In the media

Leading not lagging: How can counter terrorism keep pace with tech-driven threats?

Chris Miles and Ewan Sharp discuss how UK counter terrorism must keep pace with tech-enabled threats.
Digital representation of fingerprint
Buildings in a city's financial centre
In the media

Time to rethink the three lines of defence in financial services

Risk management in the financial sector should drive innovation, not hinder it.
Buildings in a city's financial centre
Bank of England
Client Story

Bank of England

Keeping money moving with a world-leading payments service
Bank of England
Group of people smiling look at a tablet device
Insight

How business integration can unlock ERP transformation success

Business integration drives ERP success through strong design, change management, and process optimisation.
Group of people smiling look at a tablet device
Aeroplanes and aircraft carrier
Insight

Securing Europe together: How to step into the future with confidence

Strategic intent must be translated into new capabilities that provide much-needed deterrence and operational readiness
Aeroplanes and aircraft carrier
Colleagues collaborating in an office
Insight

Five lessons non-consumer brands can learn from the consumer brand playbook

Consumer brand strategies non-consumer brands can adopt to strengthen positioning and performance.
Colleagues collaborating in an office
Woman using tablet device with stylus
In the media

We are producing more than ever – yet losing value along the way

Producing more does not guarantee value or measurable business impact.
Woman using tablet device with stylus
Woman laying down on floor with headphones reading mobile phone
Insight

Understanding digital prevention: A conversation with Rima Makarem

What do you see as some of the biggest challenges to delivering the prevention agenda?
Woman laying down on floor with headphones reading mobile phone
Drone flying in cloudy sky
In the media

What can the UK learn from Ukraine’s whole-of-society response?

As the war continues, resilience remains Ukraine’s superpower. If the time comes, will it be ours?
Drone flying in cloudy sky
Cloud computing server farm
In the media

When automation replaces offshoring

How automation is reshaping the economics of offshoring.
Cloud computing server farm
Hertfordshire County Council
Client Story

Hertfordshire County Council

Accelerating smarter growth and service delivery for local government with AI
Hertfordshire County Council
Insight

C-Suite convergence: Why CFOs and CSOs are on a collision course 

See how new pressures are rewriting the CSO role and the capabilities defining those who succeed.
In the media

Cyber Security and Resilience Bill: Navigating utility sector impacts

Expert analysis on managing the operational and financial risks of the new UK Cyber Security and Resilience Bill.
Factory worker using tablet device
Insight

Four paths to rapid operational value on the factory floor

Optimising factory operations with AI-driven, autonomous decision making for enhanced control and rapid ROI.
Factory worker using tablet device
Insight

From bureaucratic silos to user-centred services: Rewiring government for real-world value

Rewiring government around end‑to‑end services boosts outcomes, efficiency, accountability, and long‑term user value.
Person sitting on furniture at home with dog
Insight

Reimagining NHS care with smart hospitals

How smart hospitals and digital care models can transform NHS efficiency.
Person sitting on furniture at home with dog
PA colleagues in meeting room
Insight

Building a digital and data career: My journey as a degree apprentice

How does hands‑on digital work empower apprentices to build real skills, gain confidence, and accelerate tech careers?
PA colleagues in meeting room
Houses of Parliament
Insight

Delivering the new Green Book vision

The Green Book update guides UK public sector funding with clearer appraisal requirements to demonstrate value.
Houses of Parliament
Insight

Don’t let AI happen by accident: Intentionally moving beyond adoption to value creation

Explore how organisations intentionally build AI value creation through skills, trust, leadership, and collaboration.
In the media

Healthcare reform: Structure and realism are the way forward

Realism and making digital a structural enabler will determine the success of healthcare reform.
Colleagues looking at light diagram
In the media

AI in 2026: How organisations will change as they continue to embed and scale

Six shifts drawn from working with organisations that want either to lead on AI or follow safely.
Colleagues looking at light diagram
A person working on a laptop at nighttime
In the media

Three trends that will drive more AI value in 2026

Three AI trends shaping 2026: how to deliver strategic value, fit-for purpose data and adoption.
A person working on a laptop at nighttime
Maggie Hunt
Insight

15 minutes with: Maggie Hunt

Maggie helps organisations build inclusive, sustainable futures by unlocking the power of tech, talent, and data.
Maggie Hunt
Two ladies in front of a pharmacy
Insight

The role of pharmacies in digital prevention: A conversation with Zoe Long

What makes pharmacies so central to the delivery of digital prevention?
Two ladies in front of a pharmacy
Overhead view of warehouse worker moving pallet of goods with forklift in warehouse
In the media

Supply chains do not succeed through luck but by data

Supply chains succeed not through luck but data-driven insight that enables faster decisions and greater resilience.
Overhead view of warehouse worker moving pallet of goods with forklift in warehouse
Bank employee
In the media

The invisible threat of financial crime lies inside the bank

Financial crime’s hidden threat lies inside banks, where access and pressure create insider risk.
Bank employee
Insight

Enhancing manufacturing capacity to enable growth

Inside how consumer goods companies are confronting capacity strain and reshaping their supply networks.
Insight

Practical strategies to mitigate today’s trade pressures

Why evolving tariffs are complicating sourcing and how businesses are protecting margins.
British military flag patch on camouflage uniform
In the media

Can private capital close the UK’s warfare readiness gap?

British military flag patch on camouflage uniform
A female business development leader having a project status meeting.
Insight

Techno-economic assessments: The energy metrics that matter

Techno-economic assessments evaluate energy technologies’ viability and value, guiding investment in complex energy markets.
A female business development leader having a project status meeting.
Women looking at tablet device.
In the media

Can building societies and banks stay human in an AI world?

How AI can streamline tasks while preserving the human touch in banking.
Women looking at tablet device.
In the media

The AI innovation mirage: How to shift from talk to impact

London city street
Insight

The Risk and Reg Edit: Winter 2026 edition

What's on the risk agenda for financial services in 2026?
London city street
Insight

People-first strategies for AI adoption in financial services

How HR can drive transformation through culture, skills, and trust.
Digital image of a padlock
In the media

Essential tips to ensure you bounce back after a cyber attack

Four essential steps to help businesses bounce back stronger after an attack.
Digital image of a padlock
Confident young Asian woman using smartphone against blue coloured illuminated LED digital display screen
Insight

From ‘pilotitis’ to a learning system: Growing impactful change in complex public services

Adopting test, learn, grow principles to scale impact, foster collaboration, and deliver adaptive public services.
Confident young Asian woman using smartphone against blue coloured illuminated LED digital display screen
Couple looking at smartphone
Client Story

L&G

Automating data privacy to drive trust and operational excellence
Couple looking at smartphone
In the media

Clinical trials in 2026: Platformization, AI fluency, and the redrawing of the value chain

How platformization, AI, and new players will redefine clinical research and trial operations in 2026.
Digital fingerprint
In the media

Cutting through the noise: SaaS accelerators vs. enterprise AI

How CISOs and security leaders can cut through the AI hype.
Digital fingerprint
Colleagues looking at computer screen
In the media

Next-generation wealth requires a new business model – not more advisers

Next-generation wealth is forcing Private Banking to rethink advice, pricing and digital client experience.
Colleagues looking at computer screen
Insight

A CFO’s guide to aircraft engine cost optimisation

How CFOs can cut aircraft engine maintenance costs through predictive, lifecycle, and fleet‑wide optimisation.
In the media

The GLP-1 revolution: Medical aesthetics and the coming battle for control

GLP-1 drugs redefine wellness, merging medicine, aesthetics, and consumer demand into a new healthcare model.
Kicking a football on a beach
In the media

Health insurance isn’t built for the reality of 2026

In 2026, health insurance must pivot from treating illness to preserving functional strength.
Kicking a football on a beach
Nikhil Antony
Insight

15 minutes with: Nikhil Antony

Nikhil Antony develops novel solutions for clients using emerging technologies.
Nikhil Antony
In the media

When insight meets experience: PA Consulting delivers lasting results that make a real difference in society

PA Consulting’s Head of Nordics on turning Nordic strategy into impact in a changing market.
Female scientist inspects particle accelerator with torch
Insight

Nuclear in a connected energy system: Choosing the right technologies and tactics

Nuclear in connected energy systems demands strategic planning, technology choices, and stakeholder collaboration for future resilience.
Female scientist inspects particle accelerator with torch
In the media

Unlocking large-scale programme value through collaborative operating models

Discover how to unlock economic gains in complex transport programmes through a collaborative, integrated operating model.
In the media

Digital surgery in 2026: The data-driven operating room

How is AI and data redefining surgery?
IT technician in server room holding laptop computer
In the media

Passwords to prompts: Identity and AI redefined cyber in 2025

IT technician in server room holding laptop computer
Trafikverket
Client Story

Trafikverket

Getting Sweden’s railways on track for change
Trafikverket
Women in Tech
Insight

Women in Tech: 2025 impact

See how our Women in Tech community is expanding programmes and community impact.
Women in Tech
Derreck van Gelderen
Insight

15 minutes with: Derreck van Gelderen

Derreck Van Gelderen helps clients bridge the gap between AI ambition and execution, combining insight with delivery to build intelligent enterprises.
Derreck van Gelderen
Motor finance redress
In the media

Motor finance redress: Where now and what next?

What will 2026 hold for the motor finance redress?
Motor finance redress
Per-mile EV charging
In the media

Per-mile EV charging: A pragmatic step or a road full of challenges?

Richard Sallnow assess whether the new EV mileage tax is a pragmatic funding fix or a complex implementation challenge.
Per-mile EV charging
Open laptop on desk of lawyer
In the media

We need to rethink regulation to bridge the deliverability divide

Regulation reform in utilities can boost deliverability by increasing certainty, clarity, and collaboration.
Open laptop on desk of lawyer
British Army soldier
Client Story

UK Ministry of Defence

Shaping the future of defence capability delivery for the British Army
British Army soldier
Insight

The Risk and Reg Edit: Autumn 2025 edition

How is the threat from financial crime changing financial services?
Maggie Hunt and colleagues
Insight

Commit message: Sustainable IT to engineer with purpose

How can sustainable IT turn everyday coding into purposeful action and reduce environmental impact meaningfully?
Maggie Hunt and colleagues
Sellafield and NDA
Client Story

Sellafield and Nuclear Decommissioning Authority

Pioneering DANI2, the first AI colleague for nuclear decommissioning
Sellafield and NDA
In the media

Tackling big problems with a tiny computer

Dutch students use Raspberry Pi to create innovative solutions that build social and societal resilience.
Insight

The Single Patient Record: The next frontier of digitally-powered health

The SPR is a single, secure, and authoritative digital health record that aims to give people control over their own data.
In the media

AI in healthcare comms: Enhancing trust, efficiency, and compliance

AI reshapes healthcare call centres with faster, smarter, patient-focused communication.
Medical professionals conferring at board
Insight

Three key steps for Integrated Care Boards to deliver strategic commissioning across the NHS

Three essential steps for ICBs to build strong partnerships, harness technology, and embed new structures to transform NHS care.
Medical professionals conferring at board
Ben Jones
Insight

15 minutes with: Ben Jones

Ben Jones uses AI, data, and autonomy to help clients build intelligent transport and aviation experiences that redefine journeys and operations.
Ben Jones
Insight

Investing in digital prevention: A conversation with Dr. Johnny Marshall

What are the biggest challenges to achieving the government’s digital prevention vision?
Airplane flying in the sky
In the media

Is SAF the only option?

Is sustainable aviation fuel the only viable path to Net Zero for the aviation industry?
Airplane flying in the sky
Insight

From oversight to impact: How leaders are shaping the future of regulation

How can regulators enable growth through culture and leadership?
Business people walking in office
In the media

Outsourcing to India: A ticking time bomb under the banks’ digital strategy?

Nordic banks risk geopolitical disruption as Indian outsourcing becomes unstable under shifting global alliances.
Business people walking in office
Low angle view looking down Lime Street to Lloyds of London Building, The Scalpel Building, Willis Building and The Leadenhall Building in the City of London
In the media

How to generate measurable impact with generative AI

Turning generative AI into measurable business value and real operational impact.
Low angle view looking down Lime Street to Lloyds of London Building, The Scalpel Building, Willis Building and The Leadenhall Building in the City of London
Businesswoman explaining strategy over a flip chart
In the media

Five leadership mistakes that kill innovation

Five leadership mistakes that hold back innovation and weaken Norway’s competitiveness.
Businesswoman explaining strategy over a flip chart
Father and baby
In the media

Imagine… The seamless delivery of curative cell and gene therapies

Imagine if life-changing therapies were accessible to everyone.
Father and baby
Aircraft engines
Insight

How the US can secure its share of the SAF opportunity

How the US can scale SAF to lead in aviation decarbonization and energy security.
Aircraft engines
Man with son and daughter looking at solar panels on roof of modern house
Insight

The nuclear renaissance: Understanding nuclear’s role in connected energy systems

Nuclear’s role in creating a secure, connected energy system for electricity, heat, and hydrogen markets.
Man with son and daughter looking at solar panels on roof of modern house
Public Sector workforce
In the media

Winner of Government Organisation of the Year 2024: One year later

How Heemskerk turned small-scale ambition into award-winning public-sector innovation.
Public Sector workforce
Airplane on runway
Insight

Airports’ critical role in scaling SAF solutions

Discover the critical role airports must play in scaling sustainable aviation fuel and driving the industry’s decarbonisation journey.
Airplane on runway
Caroline Wayman
Insight

15 minutes with: Caroline Wayman

Caroline Wayman is leading transformation in financial services that delivers lasting value for clients and their customers.
Caroline Wayman
A collection of consumers from each generation - Gen Alpha, Gen Z, Millennials, Gen X, and Boomers
Insight

Joy story: Meeting the emotional needs of today’s consumers

How brands are using joy to connect emotionally and drive lasting consumer impact.
A collection of consumers from each generation - Gen Alpha, Gen Z, Millennials, Gen X, and Boomers
A business development team on informal meeting to review business process at a meeting room in a modern business office.
Insight

Human-AI synergy will make project managers more indispensable than ever

Explore how the future of project management is being transformed by AI-enabled delivery.
A business development team on informal meeting to review business process at a meeting room in a modern business office.
Young woman placing headphones on ears before workout
Insight

The ROI of digital prevention: A conversation with Rachna Vyas

How can digital prevention move from paper to practice?
Young woman placing headphones on ears before workout
IT engineer in action configuring servers
In the media

Sweden risks missing out on the power-hungry AI boom

Slow grid approvals risk driving AI investments abroad despite Sweden’s fossil-free power surplus.
IT engineer in action configuring servers
Insight

Women in Tech: Natalie Taylor 

Natalie shares her journey and insights on inclusive, purpose-driven tech transformation.
Insight

Celebrating the 2025 Women in Tech hackathon

Innovators develop inclusive health tech at our Women in Tech hackathon.
Client Story

Bournemouth, Christchurch, and Poole Council

Keeping people safe with care technology
Business colleagues working on laptops in modern conference room
Insight

Purpose, pace and trust: Closing the gaps between brands and consumers

AI investments are soaring but closing consumer gaps in purpose, pace, and trust is critical.
Business colleagues working on laptops in modern conference room
In the media

Resilience for resilience: Managing burnout among cyber leaders

How to manage Chief Information Security Officer burnout
Patient being shown tablet by nurse
Insight

From smart hospitals to smart health and care – five ways to scale impact

Learn how the NHS can accelerate digital transformation and shift to smart health and care systems for the future.
Patient being shown tablet by nurse
Woman building robot arm
In the media

I predicted layoffs and shockwaves: Here’s what we’ve learned from a year of AI experiments

Why the adoption of generative AI stalls, and what it takes to move beyond pilots.
Woman building robot arm
Insight

Vibe coding: Can we reimagine software delivery with AI, or does it fall short?

How far could we get in an afternoon by prompting alone, and what learnings can we take to our project teams and clients?
University students walking on campus
Client Story

University of Nottingham

Reimagining operations to lead the digital shift in higher education
University students walking on campus
Airplane in flight
In the media

Don’t wait for someone else to solve the problem

Oskar Almén calls for global collaboration to accelerate sustainable aviation fuel and meet climate targets.
Airplane in flight

Contact the team

We look forward to hearing from you.