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Make the artificial real

Artificial intelligence and automation

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The humanisation of technology

Humans are interacting with technology in ways we used to only dream of. Take any science fiction book, and you’ll easily find the parallels with technology that’s now in use today. Advances in AI and automation technology, the digitisation of assets and processes, and the proliferation of data are fundamental drivers of change in organisations and society as a whole.

Our experience helping clients tackle their most difficult challenges has demonstrated time and again, that rarely is there a problem that technology alone can solve. The outcome of these changes are not pre-determined by technology. Our actions define the process and results that these incredibly powerful technologies will achieve.

Looking at the combination of changes – in technology, demographics and socio-economic development – the greatest risk we see for organisations is inertia.

It’s time to make the artificial real.


Artificial intelligence and automation are transformative technologies that are reshaping entire sectors and the day-to-day operations of organisations. We’ve put together a series of guides to help you get to grips with the latest thinking, key issues and some practical recommendations for making AI and automation a success.


Those that start using AI early will gain the most. While the technology is yet to live up to the hype, using it now gives a chance to get ahead, learn and improve to drive long-term value.

It’s essential to start building a capability around automation tools, machine learning, and advanced data analytics. It’ll be a key differentiator in the short term, and a necessity in the long term.

The only way to learn how the new technologies best complement your goals, culture and strategy is to start experimenting. Over time, you’ll build an organisation that’s ready for the future. The alternative is reacting once everyone else has found out how AI works for them.

What choice will you make?



New report: AI and Robotics automation in consumer-driven supply chains

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Our approach

We’re excited about the future. We are optimistic about the power of technology, yet we’re realistic about the challenges ahead.

Whether you are in the early stages, or are already using AI and automation, we have the understanding and the practical experience to help you achieve your goals.

We have worked with AI and automation technologies hands-on for years, from robotic process automation to advanced machine-learning analytics. Supported by broad and deep science and innovation expertise in our Global Innovation and Technology Centre.

Our proven approach helps you to move iteratively between strategy, experimentation and full-scale implementation. And we help you look not only at the technology, but also your organisation’s culture, people and strategy, so you can realise the full potential of AI and automation.

Related insights


Contact us

It is time to start thinking about what AI and Automation can do for your organization, and how your organization can use AI to make a positive impact for your customers and employees.

Søren Knudsen

PA AI and automation expert

Katharine Henley

PA workforce transformation expert

Andrew Jaminson

PA AI expert

New report: AI and Robotics automation in consumer-driven supply chains

Download now


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