Skip to content

Make the artificial real

Artificial intelligence and automation

Get in touch

The humanisation of technology

Humans are interacting with technology in ways we used to only dream of. Take any science fiction book, and you’ll easily find the parallels with technology that’s now in use today. Advances in AI and automation technology, the digitisation of assets and processes, and the proliferation of data are fundamental drivers of change in organisations and society as a whole.

Our experience helping clients tackle their most difficult challenges has demonstrated time and again, that rarely is there a problem that technology alone can solve. The outcome of these changes are not pre-determined by technology. Our actions define the process and results that these incredibly powerful technologies will achieve.

Looking at the combination of changes – in technology, demographics and socio-economic development – the greatest risk we see for organisations is inertia.

It’s time to make the artificial real.


Artificial intelligence and automation are transformative technologies that are reshaping entire sectors and the day-to-day operations of organisations. We’ve put together a series of guides to help you get to grips with the latest thinking, key issues and some practical recommendations for making AI and automation a success.

The greatest risk to organisations is inertia

The current AI hype is creating confusion and inflated expectations. Short-term disappointments will inevitably follow. This will cause some organisations to take a ‘wait and see’ approach towards AI and automation – which is a mistake.

As with digitalisation, early movers will gain strong advantage. It is essential to start building a capability around automation tools, machine learning, and advanced data analytics that can be a key differentiator in the short term, and that will be a necessity in the long term.

The only way to learn how the new technologies and new possibilities best complement your goals, your culture and your strategy is to start experimenting with different options. Over time, you can build an organisation that is ready for the future.

What choices will you make?

Read the first in our 'Make the Artificial Real' series

Read more

Our approach

We’re excited about the future. We are optimistic about the power of technology, yet we’re realistic about the challenges ahead.

Whether you are in the early stages, or are already using AI and automation, we have the understanding and the practical experience to help you achieve your goals.

We have worked with AI and automation technologies hands-on for years, from robotic process automation to advanced machine-learning analytics. Supported by broad and deep science and innovation expertise in our Global Technology Centre.

Our proven approach helps you to move iteratively between strategy, experimentation and full-scale implementation. And we help you look not only at the technology, but also your organisation’s culture, people and strategy, so you can realise the full potential of AI and automation.

Related insights


  • The robots are here

    Insight /

    AI is more capable than ever, giving the latest technology the potential to oust humans in new areas, so it must be high on business agendas. Read our AI and robotics report to explore the challenges the latest technology presents.

    Read more

  • Surviving the artificial intelligence revolution

    Insight /

    Could artificial intelligence replace up to 80 per cent of non-executive IT jobs? In this article, our experts argue that artificial intelligence will change ways of working and need new skills rather than replace people.

    Read more

Contact us

It is time to start thinking about what AI and Automation can do for your organization, and how your organization can use AI to make a positive impact for your customers and employees.

Søren Knudsen

PA AI and automation expert

Martin Molloy

PA AI and automation expert

Katharine Henley

PA AI and automation expert

Read the first in our 'Make the Artificial Real' series

Read more

By using this website, you accept the use of cookies. For more information on how to manage cookies, please read our privacy policy.