Sport, fitness, and wellness
Unlocking growth in the global wellness economy
Wellness is no longer a niche – it’s a $6.8 trillion global force, projected to reach $9 trillion by 2028, reshaping consumer behaviour and brand expectations. As health and wellbeing become daily priorities for many consumers, brands have a powerful opportunity to lead with purpose.
The definition of wellness is expanding – from ‘feeling good’ to ‘living well’ – and the brands that respond with authenticity, innovation, and impact will shape the future of this thriving economy.
Why PA
We partner with brands to help them stay ahead of the curve in a wellness world that’s constantly evolving. That starts with decoding shifting behaviours – what people want, need, and expect from wellness today – and turning those insights into future-ready strategies.
We help you reimagine your product and service portfolios through a wellness lens, unlocking new growth opportunities. And we design products and experiences – digital, physical, and everything in between – that drive real behaviour change and better outcomes for your customers.
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Revealing emerging behaviours and generational shifts – especially among Gen Z, Gen Alpha, and 55+ – to help brands anticipate future need states and build strategies that lead, not follow, the evolving wellness landscape.
Designing holistic product and service ecosystems that meet unmet needs. We help brands evolve from functional offerings to purpose-led platforms that guide consumers across categories such as sleep, infant, and feminine wellness.
Developing AI-powered tools that go beyond traditional medication-based approaches. We combine wellness practices, data, and tech to create digital and physical solutions that align with everyday habits and behaviours, improving outcomes and enhancing well-being.
Reimagining how products look, feel, and function using our proprietary Design for Wellness approach. We create experiences that align with modern rituals and resonate with today’s health-conscious consumers.
Opportunity areas
We see four high-growth, high-impact spaces where brands can lead the next era of wellness innovation:
Bringing science and health technology into everyday experiences and helping healthcare players think more like consumer brands.
Closing the $1T gap with female-first products, services, and experiences that truly meet women’s needs.
Building personalised, connected, and secure platforms that blend wearables, AI, and human performance.
Supporting consumers as they prioritise mental, social, financial, and sleep health with offerings that help them thrive.
Featured insight
Client stories
