Empowered consumers

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Young Asian woman shopping online on her smartphone and making mobile payment with credit card
In the media

Here, banks are responsible for compensation for fraud

Telephone scams are a growing problem and the UK is bringing in new rules to make banks responsible for compensating victims of fraud. Caroline Wayman, financial expert at PA and former regulator, explains how the new approach will protect customers and build confidence in the sector.
Dagens Nyheter
15 February 2024
Young Asian woman shopping online on her smartphone and making mobile payment with credit card
Girl bagging produce in market
In the media

ALDI gets even more aggressive, plans 800 new stores

PA growth strategy expert Jim Eckels is quoted in ConsumerAffairs discussing the US growth of grocery chain ALDI.
ConsumerAffairs
14 March 2024
Girl bagging produce in market
Press release

PA Consulting’s Brand Impact Index: Dawn ranked top for US brand perception

New PA Consulting index ranks US brands that are a force for good, creating value, and delighting customers.
21 March 2024
In the media

Jorge Aguilar on Wharton Business Daily

Jorge Aguilar, growth strategy expert at PA Consulting, features on the Wharton Business Daily show discussing PA’s Brand Impact Index, which ranked Dawn as the top for US brand perception.
Wharton Business Daily
25 March 2024
Man ordering fresh food delivery with mobile phone
Client Story

BAMA Gruppen

We worked with Norway’s leading fruit and vegetable distributor, BAMA, to develop an award-winning app to help transportation planners make data-backed decisions.
Man ordering fresh food delivery with mobile phone
Unilever
Client Story

Unilever

We worked with Unilever’s research and development teams to develop an AI-powered engine to be a fast track to innovative new products that will keep them at the forefront of consumer goods.
Unilever
Insight

How leading brands build better growth and a better future

The top performing brands in our Better Impact Index harness the potential of shifting dynamics. They are emotionally intelligent, relentlessly innovative, and focus on building the better future that consumers crave.
Insight

How financial services firms can improve support for vulnerable customers and drive good customer outcomes

Vulnerable customers are still at the heart of the FCA’s 24/25 Business Plan as uncertain times continue. This article explores how firms can meet the FCA's expectations and improve customer outcomes.
Close-up Portrait of Software Engineer Working on Computer, Line of Code Reflecting in Glasses. Developer Working on Innovative e-Commerce Application using Machine Learning, AI Algorithm, Big Data.
In the media

Expanding the human touch with generative AI

New Public Management shifts to human-centered approaches in government. Generative AI offers efficient, personalized solutions amid rising spending and complex regulations.
Platform Overheid
09 April 2024
Close-up Portrait of Software Engineer Working on Computer, Line of Code Reflecting in Glasses. Developer Working on Innovative e-Commerce Application using Machine Learning, AI Algorithm, Big Data.
Doing the dishes
Insight

National No Dirty Dishes Day: How clean dishes can change the world

People want brands to do more than ever. But what’s that got to do with dirty dishes? More than you might think, reveals our Brand Impact Index.
Doing the dishes