Imaginative new entrants are shaking up the financial services market. Established players like ING want to secure long-term success – that means they need to disrupt and innovate too.
As specialists in driving successful innovation, we’re helping ING meet the challenge. Their purpose is ‘to empower customers to stay a step ahead in life and in business’. We’re applying our innovation expertise to make sure they deliver that purpose and become the leading platform for financial services.
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Our work has three strands. First, we’re helping ING disrupt their core business. Together, we’re looking at ways to improve existing services like everyday banking and working capital solutions. To develop new propositions at pace, we use ‘design sprints’: generating lots of new ideas fast, refining them, visualising and testing them, eliminating ruthlessly and following through on the strongest.
Second, we’re helping ING develop their ideas. This includes assessing where the best opportunities are to provide more value, and to develop propositions that support customers at key stages of their lives and in their daily routines. We’re also looking at how ING can work with third parties to nurture new businesses and deliver innovative products and services.
Third, we’re helping ING look ‘beyond banking’ to explore completely new business opportunities. These could see ING collaborating with a range of very different organisations, for example. Within just six weeks, we helped ING develop ten new, fully validated ideas for advancement through their innovation pipeline.
As banking takes on a bold, new direction, the horizon isn’t always visible. Our expert support is helping ING define and pursue new options for significant and sustained growth in an unfamiliar landscape.