A global pharmaceutical company had successfully launched into a highly fragmented, undifferentiated and competitive marketplace. Success in 2014 and beyond, therefore, required a focused, creative and robust brand strategy that provided our client with leadership confidence in their approach, despite a constrained economic environment, in order to define their market leadership position.
PA kick-started the strategic planning process and extensively analysed the market, regulatory landscape and successful marketing tactics of competitors to extract key inputs for building realistic war gaming scenarios. Working side-by-side with European Brand teams, PA tested and refined various future-state scenarios to ensure the output of the workshops would feed directly into the 2014 Brand Strategy.
With immersion in real-life and hypothetical scenarios, the client was able to experience, test and reflect upon their reactions to future situations for the brand, their competitors and the industry. As a result of the project, PA provided our client with clear strategic options and tactics that were pivotal to helping them strengthen their current brand plan in order to achieve a leadership position in the market by 2020.
To find out more about how PA can help you with strategic planning, please contact us now.