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Adlens: Breaking into new markets with world-first technology for glasses

Adlens was founded in 2005 as a philanthropic initiative to supply glasses to people in developing countries. Adlens invented a proprietary technology for adjustable lenses so people could change the strength without needing an optician. The organisation had grown into a global enterprise by developing the technology for a wider market and asked PA to improve its design ahead of launching in the US.

The original technology worked with circular lenses and required large dials on the frames. Adlens wanted to adapt the technology to allow it to be integrated into more fashionable frames. We combined our mechanical engineering skills and product design and manufacturing expertise to help them.

Our technology innovation experts carried out complex mechanical engineering to make it possible to change the power of different lens shapes giving design freedom for different frame shape. We also created a discreet mechanism for adjusting lens strength that fits neatly inside the frames without compromising the aesthetic design.

We had to balance miniature engineering, optics, fluid dynamics and materials with ergonomics and fashion design.

The initial consumer trials proved very successful supporting full production and a US market launch, and the product has won the prestigious Design Week Award ‘Consumer Product Design’ category in 2015.

“PA understood what we wanted, they brought insight and technical expertise and worked well as part of our team. We’re delighted with the major contribution they provided in helping us get this product to the market”

Dr Rob Stevens
Chief Technical Officer

. @PA_Consulting helped Adlens break into new markets with world-first #technology for glasses

Contact the consumer team


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