Landmark deal agreed with Royal Mail for freepost returns
Rock Rose Gin, has become the first gin available in fully recyclable pouches that can be returned to Dunnet Bay Distillery in Caithness, freepost via standard Royal Mail. Once at the distillery, the pouches will be collected by Terracycle where they will be recycled into new items. The green innovation, the first of its kind in the UK, has been developed by Dunnet Bay Distillers in partnership with PA Consulting, the consultancy that’s bringing ingenuity to life.
Following over 12 months of research and development, PA created a lightweight refill solution for current bottles with closed loop returns system for the pouches to be recycled by Terracycle. A four-layer laminate pouch has been selected to lock in all the freshness of the gin, with an easy-to-use plastic spout closure.
Delivered, as well as returned, through a letterbox, the sustainable packaging, which weighs 65grams rather than 700grams for a bottle, significantly reduces the energy spent in shipping Rock Rose Gin to customers.
Rock Rose Gin is renowned for its signature and collectible ceramic bottles, which are all hand signed and sealed at the distillery. With these new pouches, customers can easily refill the bottles at home, saving £4 per 700ml of gin, and meaning customers can use their Rock Rose Gin bottle for life. To recycle, the freepost stamped pouches go directly into the postbox.
Martin Murray, Co-Founder, Dunnet Bay Distillers, says: “We take sustainability incredibly seriously and have been working hard on our first to market recyclable pouches for over a year now. We are absolutely thrilled to be the first brand to have secured the support of Royal Mail for a postal recycling scheme, which we believe will be embraced by our customers. In the near future we plan to extend the scheme to bars, restaurants and shops, as well as making it available across all the spirits in our portfolio. What’s more, we are also offering in-store refills to customers at our distillery shop.”
Ryan McGinley, product design expert at PA Consulting says: “We are delighted to have helped Dunnet Bay Distillers create an environmentally friendly solution that delivers real value to its distillery and customers. It took ingenuity to develop a flexible pack that could be sent direct to consumers, which not only eradicates the need to use a single use bottle but also reduces their costs. This is a great example of PA bringing ingenuity to life.’’
The launch is the latest in a raft of green initiatives from Dunnet Bay Distillers, the UK’s most northerly mainland distillery. Not only do they part power the distillery via solar panels, with ambitions to be a net producer of electricity by the end of 2020, but botanical waste is given to local farms to benefit their agricultural fields.
£30, 700ml Rock Rose Gin Pouches - available soon via www.dunnetbaydistillers.co.uk