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Sustainable products
Better all around


Transition to sustainable products

Businesses that design sustainability into their product lines are seeing increased revenues and greater consumer loyalty. The combination of sustainability, effective business models and an increasingly blurred mix of digital, service-based and physical products is spurring innovation and unlocking market share.

Prioritising sustainability now will help you pre-empt upcoming legislations, get ahead of competition and open up new market opportunities

Find the commercial value in sustainable products

7 steps to successfully transition to sustainable products


Explore your future world - use market trends to explore and align around your preferred future as a sustainable business leader in your market space


Use sustainability as a driver for product innovation - embed it into your innovation processes and culture to identify new opportunities for growth, mitigate against emerging risks and compliance costs


Understand and listen to your consumers. Be transparent in your sustainability efforts to build long term, meaningful relationships and attract new customers


Design the product and business models together. Consider, prioritise and quantify your opportunities for recycling, refurbishing and reusing goods to unlock greater value


Create a sustainable value chain and hold it to account


Apply circular economy principles to manufacturing so you can reduce, capture and valorise waste and emissions. Consider going local to reduce overheads and create local social value


Partner and collaborate to find new technologies, materials, business model and scaling solutions

We can help transition to sustainable products

We can help you capture value and opportunity from sustainability. Our end-to-end innovation capabilities, product and packaging expertise and unique breadth of expertise in sustainability and the circular economy enable us to deliver results for your business and the planet.

Office for Zero Emission Vehicles - Using design to accelerate the adoption of zero-emission road transport

The UK government’s transport decarbonisation plan is a world-leading ‘greenprint’ for building a net zero transport system by 2050. We teamed up with the Royal College of Art to design the blueprint for an emblematic chargepoint as recognisable as Britain’s red post boxes or black cabs.

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Delivering sustainable products and packaging at scale

Pulpac is a patented solution that uses renewable pulp and cellulose to produce low cost, high performance, fiber-based packaging and single-use products. It offers up to an 80% lower CO2 footprint and is a low-cost alternative to plastics.

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Developing a sustainable cooler to transport lifesaving supplies

Sure Chill and PA identified an opportunity to develop a portable, Cloud-connected, and sustainable cooler that can transport lifesaving supplies to the most remote parts of the world. Designed by applying circular principles, the device can be completely disassembled – either for repair, sub systems reuse, or recycling.

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Tea sheets – reinventing the tea bag

Tea is the second most consumed drink in the world after water. While tea leaves are still used widely in many tea-drinking countries, tea bags are favoured by consumers. In fact, in the UK 96% of tea consumed is bagged. We rapidly innovated a new plastic-free tea product, the tea sheet, which could eliminate plastic waste from one of the world’s most popular beverages.

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Enabling an innovative circular economy business model in retail

We helped Stuffstr, an innovative technology start-up that collects, recycles, refurbishes and resells used clothing on behalf of brands, develop the backend systems it needed to grow its business and operations.

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Finding new uses for old plastic and creating a sustainable business

Ecobooth, a sustainable events company, wanted to reduce the huge amount of plastic waste produced by the events industry. We partnered with them to transform an innovative idea into a successful business.

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How product companies can lead the race to greener manufacturing

The growing global climate emergency requires a new focus. The pressure is on product manufacturers to make their businesses and operations more sustainable. So, how can brands make a sea change, rather than a step change towards embedding sustainability into their business models?

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European Supermarket Magazine

Rethinking the role of packaging and labelling

By rethinking the role of packaging, brands can deliver on the premise of informing consumers while further adding value to the overall product experience.

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PA Consulting has been appointed to design electric vehicle charge points

The UK Department for Transport has appointed PA, alongside the Royal College of Art, to deliver an iconic British charge point design which could become as recognisable as the red post box or black cab. The design will be unveiled at the 2021 United Nations Climate Change Conference (COP26) in November and could be seen on streets across the UK from 2022.

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How tech can help companies make bigger strides towards sustainability

Organisations are always on the lookout for ways to grow, and two of the biggest opportunities on their radar are digital technology and sustainability.

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Sustainability in drug delivery devices

The use of medical devices such as needles, syringes, and inhalers for drug delivery is a well-established and vital part of the worldwide healthcare strategy. In this article we outline design approaches that can be taken to develop sustainable drug delivery devices. Those include efficient device design to minimise waste, smart labels and instructions, modular packaging and smart supply-chains.

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How can all organisations bring the circular economy to life by design?

The circular economy is a unique opportunity for business – one where cost savings and economic productivity go hand in hand with reducing environmental impact. The key to unlocking these benefits is designing and implementing successful circular business models.

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Green loans: the new face of mortgage innovation?

With 92% of consumers trying to live more sustainably and 70% willing to pay more for products and services that protect the environment, consumers are increasingly likely to favour ethical or purpose-led brands. Sustainability-focused mortgages are an unrivalled opportunity in this space.

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Brands, you need to listen to the Conscious Consumer of the future

Keeping an ear to the ground on what conscious consumers are looking for, and predicting how these desires might grow and adapt, is the key to building a future-proof business.

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How to ensure a switch to sustainable materials is sustainable

Recyclable packaging. Compostable plastics. Biopolymers. Many companies are trying to incorporate such innovative sustainable materials into their products. But what are the key factors to consider when switching to sustainable materials?

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More sustainability articles and insights

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Get in touch

Let’s discuss your sustainability challenges and get you moving forward. Use the form below to get in touch, or connect with us on LinkedIn.

We look forward to hearing from you!

Mark Lancelott

Sustainability expert


David Rakowski

Sustainable products and circular economy expert


Chris Sherwin

Circular design expert


Explore the areas with the biggest impact commercially and environmentally:


Businesses have the power and opportunity to transform for commercial and environmental success.


Don’t treat water as a consequence. Understand your ecosystem and footprint to uncover the hidden value.


Carbon equals revenue, not cost embrace innovation, technologies and new business models to generate revenue.


Understand waste, design with waste in mind, adopt novel processes and technologies and collaborate across sectors to spot the business opportunities from waste.


Stop tackling packaging in isolation, collaborate across the lifecycle to reduce confusion and wasted effort.