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Sustainable products
Better all around


Transition to sustainable products

Businesses that design sustainability into their product lines are seeing increased revenues and greater consumer loyalty. The combination of sustainability, effective business models and an increasingly blurred mix of digital, service-based and physical products is spurring innovation and unlocking market share.

Find the commercial value in sustainable products

Prioritising sustainability now will help you pre-empt upcoming legislations, get ahead of competition and open up new market opportunities

7 steps to successfully transition to sustainable products


Explore your future world - use market trends to explore and align around your preferred future as a sustainable business leader in your market space


Use sustainability as a driver for product innovation - embed it into your innovation processes and culture to identify new opportunities for growth, mitigate against emerging risks and compliance costs


Understand and listen to your consumers. Be transparent in your sustainability efforts to build long term, meaningful relationships and attract new customers


Design the product and business models together. Consider, prioritise and quantify your opportunities for recycling, refurbishing and reusing goods to unlock greater value


Create a sustainable value chain and hold it to account


Apply circular economy principles to manufacturing so you can reduce, capture and valorise waste and emissions. Consider going local to reduce overheads and create local social value


Partner and collaborate to find new technologies, materials, business model and scaling solutions

Access the latest thinking across technology and innovation, energy transition, finance and regulation to effectively respond to climate urgency and deliver on your commitments around Net Zero.

Some of our latest work

Office for Zero Emission Vehicles: Using design to accelerate the adoption of zero-emission road transport

The UK government’s transport decarbonisation plan is a world-leading ‘greenprint’ for building a net zero transport system by 2050. We teamed up with the Royal College of Art to design the blueprint for an emblematic chargepoint as recognisable as Britain’s red post boxes or black cabs.

Find out more

Delivering sustainable products and packaging at scale

Pulpac is a patented solution that uses renewable pulp and cellulose to produce low cost, high performance, fiber-based packaging and single-use products. It offers up to an 80% lower CO2 footprint and is a low-cost alternative to plastics.

Request a sample

Developing a sustainable cooler to transport lifesaving supplies

Sure Chill and PA identified an opportunity to develop a portable, Cloud-connected, and sustainable cooler that can transport lifesaving supplies to the most remote parts of the world. Designed by applying circular principles, the device can be completely disassembled – either for repair, sub systems reuse, or recycling.

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Tea sheets – reinventing the tea bag

Tea is the second most consumed drink in the world after water. While tea leaves are still used widely in many tea-drinking countries, tea bags are favoured by consumers. In fact, in the UK 96% of tea consumed is bagged. We rapidly innovated a new plastic-free tea product, the tea sheet, which could eliminate plastic waste from one of the world’s most popular beverages.

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Building a robust sales strategy for environmental clean-up technology

Green Boom is an exciting start-up that has developed a patent-pending, sustainable way to help prevent, reduce and clean up oil spills. They needed help getting its solution to market and scaling its sales impact.

Find out how we did it

Get in touch

Let’s discuss your sustainability challenges and get you moving forward. Use the form below to get in touch, or connect with us on LinkedIn.

We look forward to hearing from you!

Tony Perrotta

Sustainability expert


Explore the areas with the biggest impact commercially and environmentally:


Don’t treat water as a consequence. Understand your ecosystem and footprint to uncover the hidden value.


Carbon equals revenue, not cost embrace innovation, technologies and new business models to generate revenue.


Understand waste, design with waste in mind, adopt novel processes and technologies and collaborate across sectors to spot the business opportunities from waste.


Stop tackling packaging in isolation, collaborate across the lifecycle to reduce confusion and wasted effort.