Cacophony to symphony
Successfully scaling sustainable aviation fuel
Two decades on from the first SAF flight, no other technology or pathway is as ready or scalable. Yet the gap between ambition and achievement is striking. While a small number of players are making substantial commitments and significant progress, progress is patchy and falling short of industry ambitions.
Our research of close to 600 airlines, airports, investors, policymakers, and regulators shines a light on the barriers to scale. It reveals that the SAF system – from the value chain through to its regulatory and policy frameworks – isn’t interconnected or collaborative enough to respond to a whole-industry challenge.
Navigating the path to SAF scale
It’s both intuitive and proven that without significant SAF scale-up, aviation won’t achieve its 2050 net zero targets.
But we’re not here to size the market or explain the opportunity. We’re here to make it happen. To show how aviation and energy leaders can bring down the cost by striving for collective progress. To create the runway for SAF, bring the cost down, and move from early to mass adoption, we’ve identified three key steps:
- Create the conditions for success – because a significant market shift requires market stimulation.
- Align the ecosystem around one mission – because bringing down costs benefits the entire SAF value chain
- Act now, adapt as you scale – because flexible, data-driven strategies make it possible to start small and scale fast.
How we can help
Our teams provide leaders and their organisations with the confidence that their SAF strategies, decisions and plans are strengthened; their teams aligned; and that they're ready to deal with strategic risks, readiness, and commercialisation challenges, while seeking and seizing new opportunities.
To uplift SAF scale-up across organisations, we:
- Develop a whole-systems SAF strategy to navigate complexity
- Build value chain orchestration and collaboration for aligned progress
- Strengthen your approach with policy and investment advisory for SAF
- Drive SAF commercialisation and market activation
- Enable airport SAF integration and energy hub development.
Our proven approach combines deep aviation and energy sector expertise with systems thinking, evidence-based research, and a focus on tangible, iterative action. We help you move from individual objectives to collective progress.
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