Ryan McGinley, product design expert at PA Consulting, discusses PA’s work for Dunnet Bay Distillers and the launch of Rock Rose Gin. This is the first ever British gin available in fully recyclable pouches that can be returned to the producer for free via Royal Mail.
The article explains how PA’s extensive research and development work boosted Rock Rose Gin's eco-friendly credentials. PA has helped produce recyclable pouches for the brand, which can fit through a letterbox and come pre-addressed with no envelope nor payment required when it’s time to return them for recycling.
The article goes on to say that the new recyclable pouch allows the customers to save £4 per bottle. Also, weighing only 65g rather than 700g for a bottle, it significantly reduces the energy spent in shipping the gin to customers.
Ryan says: “We are delighted to have helped Dunnet Bay Distillers create an environmentally friendly solution that delivers real value to its distillery and customers.”
“It took ingenuity to develop a flexible pack that could be sent direct to consumers, which not only eradicates the need to use a single use bottle but also reduces their costs. This is a great example of PA bringing ingenuity to life”, he adds.
How can the circular economy create value for your business?
The co-founder of Dunnet Bay Distillers, Martin Murray, also comments: “We take sustainability incredibly seriously and have been working hard on our first to market recyclable pouches for over a year now. We are absolutely thrilled to be the first brand to have secured the support of Royal Mail for a postal recycling scheme, which we believe will be embraced by our customers.”
“In the near future we plan to extend the scheme to bars, restaurants and shops, as well as making it available across all the spirits in our portfolio. What’s more, we are also offering in-store refills to customers at our distillery shop,” he adds.