Skip to content

Share

  • Add this article to your LinkedIn page
  • Add this article to your Twitter feed
  • Add this article to your Facebook page
  • Email this article
  • View or print a PDF of this page
  • Share further
  • Add this article to your Pinterest board
  • Add this article to your Google page
  • Share this article on Reddit
  • Share this article on StumbleUpon
  • Bookmark this page
PA IN THE MEDIA

How business can make the most of the metaverse

PA Consulting’s emerging technologies expert, Lee Howells, comments on what businesses can learn from Second Life to advise them on how to deal with the metaverse in Financial Times.

The article discusses Facebook’s recent rebranding as Meta and how it seemed largely free of advertising. Even though many businesses have lost interest in Second Life, the early virtual world launched in 2003, they should have banked some useful lessons.

The article goes on to say that social media, still in an early stage when Second Life peaked, has since shown brands they need to work with customers rather than broadcasting to them. Money will of course be made in the metaverse, by Facebook above all. Lee says: “The harvesting and capture [of data] is going to be a huge business.” There will be plenty of new ways to make money, too. For instance, in the overlapping virtual world of online gaming.

Read the full article in Financial Times

Helping to protect and grow your organisation in a digital world

Find out more

Contact the cyber security and digital trust team

Adam Stringer

Adam Stringer

Cate Pye

Cate Pye

Elliot Rose

Elliot Rose

Justin Lowe

Justin Lowe

Laura Marsden

Laura Marsden

Sharad Patel

Sharad Patel

Carl Nightingale

Carl Nightingale