Insurers today are facing sustained commercial underperformance, increased competition, and changing customer needs and employee expectations. In response, insurance firms are seeking new ways to deliver profitable growth.
People see standard insurance offerings as commodity products that often fail to meet their needs. When coupled with poor, disjointed service, it’s no wonder many consider insurance a grudge purchase.
Scott Paton, PA financial services expert, recently joined a panel of insurance experts to discuss and debate how insurers can build deeper customer relationships based on brilliant service that will help deliver growth, boost retention and strengthen competitive advantage.
Watch the recording below and hear from: