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PA OPINION

Digital transformation: it’s time to change the way UK businesses think and act

Any UK company that takes a holistic approach to digital transformation could win big as most organisations are currently lagging behind. That’s according to the National Digital Benchmark we created with executive search and interim management firm Savannah Group and award-winning speaker and author Professor Venkat Venkatraman.

The survey, which more than 400 senior executives have responded to so far, is exploring the digital transformation progress of UK organisations. And analysis of the interim results finds a contradictory picture.

Most of the executives see new digital competition from their traditional competitors (61 per cent), and half have already added new digital leadership roles, such as a chief digital officer. But more than half said their organisations under-invest in “what they should be good at tomorrow” (52 per cent), while less than a third believe their workforce and culture are adapted for the digital age (31 per cent).

The results also suggest the lack of a digital workforce and culture is setting up potential problems, with less than a third of executives saying their organisations are willing to use digital technologies to disrupt their business models.

It’s clear, then, that organisations in the UK can improve their digital transformation strategies to capitalise on the opportunities presented by increasingly digital customers.

At PA, we believe the key to success is changing the way you think about digital transformation. Organisations need to shift their concept of value, equip themselves for the complex digital ecosystem and understand what it means to be a Total Digital business.

The full results of the survey will be published later this year. If you’d like to participate in the National Digital Benchmark and compare where your business stands against the industry norm and best-in-class, click the banner below.

Are UK organisations digital-ready? Read the findings from the National Digital Benchmark

Download the report

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