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JCDecaux: Developing the UK's first real-time advertising verification system

JCDecaux, the UK’s leading outdoor advertising firm, wanted to demonstrate that it provided the best customer service. To achieve this it needed to show advertisers that their adverts were being posted in the right place, at the right time and to a high standard. Historically, this was done by hiring inspection companies to conduct time-consuming and expensive surveys of advertising sites.

PA helped JCDecaux put in place a mobile solution that allows bill posters to capture proof of posting in situ and deliver it directly to customers.

Photography shows that the right poster is up and properly displayed, GPS positioning proves it is in the right place and a GPS timestamp guarantees the date and time – all delivered to the client within less than a minute of the job being completed.

The solution, the UK’s first-ever real-time ‘photographic verification of posting’ system, makes JCDecaux entirely accountable to its clients. The company can also manage its mobile workforce more efficiently and deliver a better service to clients by accurately tracking work completed.

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