Product design and development

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Colleagues collaborating in an office
Insight

Five lessons non-consumer brands can learn from the consumer brand playbook

Consumer brand strategies non-consumer brands can adopt to strengthen positioning and performance.
Colleagues collaborating in an office
Factory worker using tablet device
Insight

Four paths to rapid operational value on the factory floor

Optimising factory operations with AI-driven, autonomous decision making for enhanced control and rapid ROI.
Factory worker using tablet device
People around a table working on design, engineering and science projects.
Press release

PA Consulting welcomes Merle Hall as new Global Head of Design, Engineering & Science

Merle brings more than 20 years’ experience in leading design, engineering, and innovation consultancies.
17 February 2026
People around a table working on design, engineering and science projects.
Nikhil Antony
Insight

15 minutes with: Nikhil Antony

Nikhil Antony develops novel solutions for clients using emerging technologies.
Nikhil Antony
A collection of consumers from each generation - Gen Alpha, Gen Z, Millennials, Gen X, and Boomers
Insight

Joy story: Meeting the emotional needs of today’s consumers

How brands are using joy to connect emotionally and drive lasting consumer impact.
A collection of consumers from each generation - Gen Alpha, Gen Z, Millennials, Gen X, and Boomers
Client Story

Future Concept: Lattice Gaming Platform

Redefining gaming peripherals
Client Story

Zildjian

Reinventing drumming for the digital age
PA experts digging into their research on Gen Z and Alpha's demands from the future of haircare.
Insight

The future of haircare: Gen Z and Alpha’s path to wellness and identity

Explore shifting haircare trends driven by Gen Z and Alpha’s values, routines, and ingredient awareness.
PA experts digging into their research on Gen Z and Alpha's demands from the future of haircare.
Refrigerated packaged foods
In the media

The PPWR countdown is on. Are you ready?

Prepare for PPWR with strategies to reduce packaging waste, EPR fees, and ensure compliance.
Packaging Europe
19 August 2025
Refrigerated packaged foods
In the media

Imagine… Designing wearables that are truly patient-centric

Imagine comfortable wearables that are designed to integrate into people’s everyday lives.
Med Device Online
07 July 2025