Possibility
Explore our work: what we do, how we do it, and the value we create for our clients.
Impact
Culture
Possibility
Explore our work: what we do, how we do it, and the value we create for our clients.
Industries
Consumer and manufacturing
Defence and security
Energy and utilities
Financial services
Government and public sector
Health
Life sciences
Transport
Services
Set actionable strategy
Build products, services, and experiences
Reimagine AI, digital, and data
Improve organisational performance
Deliver complex programmes
Empower your people
Global Shifts
Empowered consumers
Healthier humans
Future organisations
Safer societies
Regenerative futures
Impact
Culture

Human insight and research

Showing 1-10 of 39 results
Sort by:
A woman wearing VR glasses
Client Story

Future Concept: Soma Sleep System

Exploring a future sleep ecosystem that adapts to your biology, routines, and environment.
A woman wearing VR glasses
Spotlight

Diagnostics

Transform diagnostic innovation with integrated expertise to design, optimise, and scale high-impact solutions.
Spotlight

Intelligent experiences

Deliver secure, intelligent and inclusive digital services that build trust and adapt to every user.
Client Story

The Trade Desk

Advancing omnichannel advertising through audience-first insights
Report

Business of Evidence

Inside the forces reshaping research and decision-making.
A collection of consumers from each generation - Gen Alpha, Gen Z, Millennials, Gen X, and Boomers
Insight

Joy story: Meeting the emotional needs of today’s consumers

How brands are using joy to connect emotionally and drive lasting consumer impact.
A collection of consumers from each generation - Gen Alpha, Gen Z, Millennials, Gen X, and Boomers
Insight

Celebrating the 2025 Women in Tech hackathon

Innovators develop inclusive health tech at our Women in Tech hackathon.
PA experts digging into their research on Gen Z and Alpha's demands from the future of haircare.
Insight

The future of haircare: Gen Z and Alpha’s path to wellness and identity

Explore shifting haircare trends driven by Gen Z and Alpha’s values, routines, and ingredient awareness.
PA experts digging into their research on Gen Z and Alpha's demands from the future of haircare.
Colleagues walking together to meeting
Insight

How to address gender disparity in financial services

How can financial services drive tailored products, diverse talent, and targeted support to enhance financial wellbeing.
Colleagues walking together to meeting
Young woman with headphones and credit card online shopping at laptop on living room sofa
In the media

Is it better to be a ‘shaper’ or a ‘staller’?

With sustainability standard, how do brands stay relevant? Transparency and action.
HBW Insight
07 September 2025
Young woman with headphones and credit card online shopping at laptop on living room sofa