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Human insight and research

Showing 1-10 of 34 results
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Report

Business of Evidence

Inside the forces reshaping research and decision-making.
A collection of consumers from each generation - Gen Alpha, Gen Z, Millennials, Gen X, and Boomers
Insight

Joy story: Meeting the emotional needs of today’s consumers

How brands are using joy to connect emotionally and drive lasting consumer impact.
A collection of consumers from each generation - Gen Alpha, Gen Z, Millennials, Gen X, and Boomers
Insight

Celebrating the 2025 Women in Tech hackathon

Innovators develop inclusive health tech at our Women in Tech hackathon.
PA experts digging into their research on Gen Z and Alpha's demands from the future of haircare.
Insight

The future of haircare: Gen Z and Alpha’s path to wellness and identity

Explore shifting haircare trends driven by Gen Z and Alpha’s values, routines, and ingredient awareness.
PA experts digging into their research on Gen Z and Alpha's demands from the future of haircare.
Colleagues walking together to meeting
Insight

How to address gender disparity in financial services

How can financial services drive tailored products, diverse talent, and targeted support to enhance financial wellbeing.
Colleagues walking together to meeting
Young woman with headphones and credit card online shopping at laptop on living room sofa
In the media

Is it better to be a ‘shaper’ or a ‘staller’?

With sustainability standard, how do brands stay relevant? Transparency and action.
HBW Insight
07 September 2025
Young woman with headphones and credit card online shopping at laptop on living room sofa
Smiling young Asian woman checking electronic banking on her smartphone as she received delivered packages from online purchases at home
In the media

How to ‘vibe’ with consumers

Consumers seek authentic brand connections. Learn how wellness brands can build lasting relationships.
HBW Insight
26 August 2025
Smiling young Asian woman checking electronic banking on her smartphone as she received delivered packages from online purchases at home
Brand Impact Index
Insight

The new rules of retail: Shape a better future. Win real growth.

The growth strategy retail is overlooking? See how leading retailers are scaling trust by meeting real human needs.
Brand Impact Index
Brand Impact Index
Insight

How today’s leading brands shape a better future

See how top brands win by aligning with values and delivering intelligent, customer centric innovation.
Brand Impact Index
Insight

The cost of exclusion: Why accessible payment technology is a strategic imperative 

Payment accessibility must evolve with innovation, ensuring customers are not left behind in the shift to digital finance.