Intelligent experiences

As intelligence and automation redefine digital experiences, people expect interactions that are seamless, accessible and built on trust. Meeting those expectations requires more than great design, it demands the intelligent use of AI, data, and human insight to create experiences that adapt in real time to the needs of citizens, customers, and patients.

We partner with organisations to design and deliver inclusive, personalised, and secure digital experiences that deepen engagement across diverse communities.

By rapidly embedding modern technologies and adaptive interfaces, we help you meet rising expectations and ensure every interaction is intuitive, safe, and grounded in privacy from the start.

Why PA

Delivering human-centred transformation is in our DNA. We work with you to turn the potential of AI into real-world outcomes – from safer, more efficient travel to shorter hospital stays, personalised wellness support, and more accessible digital public services.

Our teams – spanning design, engineering, AI, human insight, cyber security, and people and change experts – partner with you to prototype, pilot, and validate solutions in live environments so you can prove value quickly before scaling with confidence. And by embedding regulation, security, and privacy from the start, you build the trust every user expects.

This is Next Made Real.

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Designing inclusive user experiences

We use human insight and data to design accessible, inclusive experiences that ensure your digital products and services work for everyone and drive stronger engagement across all touchpoints.

Integrating security and privacy by design

We ensure digital products and platforms are resilient from day one. By embedding cyber security, privacy, and regulatory considerations into the development lifecycle, you safeguard user data and build the trust needed for long-term adoption.

Unifying data for hyper-personalised experiences

We bridge the gap between fragmented data and disconnected touchpoints by applying AI and advanced analytics. This enables seamless hyper personalisation that makes every interaction relevant, builds trust, and creates lasting value for customers, citizens, and patients.

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Featured insight

Insight

Views from our experts

Ai can’t be put into a box. It will likely be everywhere and in everything, which means our clients have a huge opportunity to re-think how they engage with customers, deliver services, manage risks, and find efficiencies.”

Caroline Wayman Financial services regulation

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When government wants to deploy AI or quantum technology, we’re top of the list in that diamond score of consultancies. Importantly, our link with Jacobs enables us to tap into huge manufacturing capability on a global scale.”

Thomas Sweetman Innovation

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The winners will be those who embrace AI not just as a tool, but as a co-pilot in redefining vision value, and experience.”

Ben Jones Digital strategy and experience

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I think there is so much potential to reach customers in ways we couldn’t before. We can use AI to speak new languages, localize content, and personalize messaging.”

Charlotte Ledger Design and innovation

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