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Explore our work: what we do, how we do it, and the value we create for our clients.
Industries
Consumer and manufacturing
Defence and security
Energy and utilities
Financial services
Government and public sector
Health
Life sciences
Transport
Services
Set actionable strategy
Build products, services, and experiences
Reimagine AI, digital, and data
Improve organisational performance
Deliver complex programmes
Empower your people
Global Shifts
Empowered consumers
Healthier humans
Future organisations
Safer societies
Regenerative futures
Impact
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Insight
How Ambulance Trusts can use data effectively to transform productivity
How can Ambulance Trusts use data to improve NHS response times, efficiency, and urgent care outcomes?
Insight
Understanding digital prevention: A conversation with Rima Makarem
What do you see as some of the biggest challenges to delivering the prevention agenda?
Insight
Reimagining NHS care with smart hospitals
How smart hospitals and digital care models can transform NHS efficiency.
Press release
Prevention is turning a corner as public demand surges – but NHS digital infrastructure is still lagging behind
Key findings from PA's Digitally powered-prevention report
06 February 2026
Report
Digitally-powered prevention
How digital tools can drive better outcomes across the UK health system.
Insight
The role of pharmacies in digital prevention: A conversation with Zoe Long
What makes pharmacies so central to the delivery of digital prevention?
Insight
The Single Patient Record: The next frontier of digitally-powered health
The SPR is a single, secure, and authoritative digital health record that aims to give people control over their own data.
Insight
Three key steps for Integrated Care Boards to deliver strategic commissioning across the NHS
Three essential steps for ICBs to build strong partnerships, harness technology, and embed new structures to transform NHS care.
Insight
Investing in digital prevention: A conversation with Dr. Johnny Marshall
What are the biggest challenges to achieving the government’s digital prevention vision?
Insight
The ROI of digital prevention: A conversation with Rachna Vyas
How can digital prevention move from paper to practice?
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