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Showing 21-30 of 381 results
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A collection of consumers from each generation - Gen Alpha, Gen Z, Millennials, Gen X, and Boomers
Insight

Joy story: Meeting the emotional needs of today’s consumers

How brands are using joy to connect emotionally and drive lasting consumer impact.
A collection of consumers from each generation - Gen Alpha, Gen Z, Millennials, Gen X, and Boomers
Business colleagues working on laptops in modern conference room
Insight

Purpose, pace and trust: Closing the gaps between brands and consumers

AI investments are soaring but closing consumer gaps in purpose, pace, and trust is critical.
Business colleagues working on laptops in modern conference room
Asian father taking care of his baby while working from home
Insight

Three customer loyalty levers to drive growth in baby care

How baby care brands can build loyalty through emotional connection, trusted communities, and joyful, whole-family experiences.
Asian father taking care of his baby while working from home
Client Story

Future Concept: Lattice Gaming Platform

Redefining gaming peripherals
Client Story

Zildjian

Reinventing drumming for the digital age
Big data futuristic visualization abstract illustration
In the media

IP strategy as a business asset

How patents are becoming powerful tools in finance, risk, and strategy.
Patent Matters
29 September 2025
Big data futuristic visualization abstract illustration
Colleagues in office
Insight

When good process becomes innovation’s silent killer

When process becomes paralysis, bold ideas die. Discover how leading brands turn discipline into a platform for breakthrough growth.
Colleagues in office
PA experts digging into their research on Gen Z and Alpha's demands from the future of haircare.
Insight

The future of haircare: Gen Z and Alpha’s path to wellness and identity

Explore shifting haircare trends driven by Gen Z and Alpha’s values, routines, and ingredient awareness.
PA experts digging into their research on Gen Z and Alpha's demands from the future of haircare.
Synthetic waterproof jackets hanging on rack
Spotlight

PFAS alternatives

Transform your materials strategy and supply chain to eliminate PFAS and future-proof your business.
Synthetic waterproof jackets hanging on rack
In the media

How cutting-edge start-ups go from lab to market

Discover our approach to taking breakthrough ideas from lab to the market.
The Times
16 September 2025