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MEDIA RELEASE

Tesla leads in future e-mobility race but the large German OEMs are rapidly catching up and will have overtaken by 2021

PA Consulting today reveals its new ranking for assessing car makers’ future e-mobility performance. The ranking shows that Tesla will lead in the market in 2019, however PA predicts that the car maker will fall to seventh place by 2021. Daimler, fifth in the ranking in 2019, is predicted to take the top spot by 2021.

By 2021 German brands will take the top spots in the ranking with Daimler, BMW and VW filling the first, second and fourth places with 88, 87 and 84 points out of 100 respectively. Renault Nissan Mitsubishi is predicted to come third in 2021. At the same time, Tesla, scoring 82 in 2019, faces an uncertain future due to production problems of Model 3 and its profit expectations and is set to score 81 in 2021.

Future Mobility Performance Score – 2019 vs. 2021

Car maker

Future mobility score 2019 *

Rank in 2019

Future mobility score 2021 *

Rank in 2021

Tesla

82

1

81

7

Renault/Nissan

/Mitsubishi

79

2

85

3

BMW

78

3

87

2

Hyundai Kia

72

4

79

8

Daimler

71

5

88

1

Volvo

70

6

83

5

Volkswagen

69

7

84

4

Toyota

66

8

82

6

General Motors

62

9

68

10

Jaguar/Land Rover

60

10

75

9

PSA/Citroen/Opel

58

11

66

11

Ford

45

12

61

12

Fiat Chrysler

30

13

41

13

* Weighting explained in Methodology section below

Jost Kamenik, head of automotive at PA Consulting, comments: “Achieving CO2 targets and improving car makers’ future mobility performance score go hand in hand. However, this call to action will come with a huge impact on the companies’ staff resources. Our research shows that the roles of 267,000 employees at 16 brands across Europe will be under threat, of which 141,000 employees may need re-qualification – all within the next decade.”

Jost continues: “To improve their future mobility performance score and meet CO2 targets by 2021, car makers should not only accelerate and realign their new product development, they need to consider value creation in their supply chain and increase sales by customer focus.”

ENDS

NOTES TO EDITORS

Methodology

To build the ranking, PA Consulting scored six key success factors out of 100, using an average to determine a car maker’s e-mobility potential:

  • Technology and strategy (model portfolio and technology roadmap) – 30% weighting factor;
  • Battery technology (cost position and technology maturity) – 20% weighting factor;
  • Culture and incentives (leadership and incentive system) – 10% weighting factor;
  • Supplier network (value chain integration) – 15% weighting factor;
  • Ecosystem and partners (charging technology and third-party services) – 15% weighting factor;
  • Financial performance (EBIT as e-mobility investment indication) – 10% weighting factor.

Contact

For more information, please contact Laura Hamblin or Annabel Banks, UK Press Office, PA Consulting: laura.hamblin@paconsulting.com / annabel.banks@paconsulting.com or call +44 (0)20 7333 6191 / +44 (0)207 881 3684

About PA Consulting

An innovation and transformation consultancy, we believe in the power of ingenuity to build a positive human future in a technology driven world.  

As strategies, technologies and innovation collide, we create opportunity from complexity.  

Our diverse teams of experts combine innovative thinking and breakthrough technologies to progress further, faster. Our clients adapt and transform, and together we achieve enduring results.

We are over 2,800 specialists in consumer, defence and security, energy and utilities, financial services, government, healthcare, life sciences, manufacturing, and transport, travel and logistics.

And we operate globally from offices across the Americas, Europe, the Nordics and the Gulf.  

PA. Bringing Ingenuity to Life.

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