Skip to content


  • Add this article to your LinkedIn page
  • Add this article to your Twitter feed
  • Add this article to your Facebook page
  • Email this article
  • View or print a PDF of this page
  • Share further
  • Add this article to your Pinterest board
  • Add this article to your Google page
  • Share this article on Reddit
  • Share this article on StumbleUpon
  • Bookmark this page

EPrivacy: How the euro cookie crumbles

”Websites are not changing so it appears that industry and government departments have not grasped the changes required."


duncan matheson, information privacy EXPERT, PA CONSULTING GROUP

The Kernel1 February 2012


PA’s Duncan Matheson, an information privacy expert, is quoted in an article on The Kernel. Duncan gives his view on the EU’s Privacy and Communications Directive. The Directive is intended to improve privacy for internet users, but opponents argue that ill-considered national regulations and technical challenges could cost businesses dearly.

Duncan comments:“The Commission has taken the view that ability for users to understand what’s happening when they are browsing websites was not being made clear to them.”

Duncan goes on: “The Information Commissioner’s Office (ICO) took a decision to delay the implementation by giving one year’s grace to organisations to implement the changes so that from this year, they can consider enforcing new rules to require all organisations to make it clear on a website what cookies are being used, what they are being used for and to get consent from the user.”


Video interview

Duncan also explains his views in a video interview. Commenting on how prepared businesses are in the UK, Duncan says: “It’s not clear whether all businesses have taken on board that there are new requirements. Websites are not changing so it appears that industry and government departments have not grasped the changes required.”

Duncan goes on to point out that organisations have only got four months to be legally compliant and talks about the likely implications of this: “The ICO has implied that it won’t take a draconian view from moment of implementation but instead will focus on websites that have cookies which are more intrusive privacy wise, such as those that allow advertising material to be displayed by third parties.”

Duncan also gives his view on how disruptive this could be to the business community: “It would be fair to say the ICO has given plenty of notice and that businesses should already be in the process of trying to make the necessary changes.”

You can watch the video and read the article in full here.

To find out how PA can help your organisation tackle the challenges posed by the EU Directive, click here or contact us now.

By using this website, you accept the use of cookies. For more information on how to manage cookies, please read our privacy policy.