Experience Strategist

79 Chichetser Street, Belfast BT6 8DN, GB


Company description

About us

We believe in the power of ingenuity to build a positive human future.

As strategies, technologies and innovation collide, we create opportunity from complexity.

Our diverse teams of experts combine innovative thinking and breakthrough use of technologies to progress further, faster. Our clients adapt and transform, and together we achieve enduring results.

An innovation and transformation consultancy, we are over 4000 specialists in consumer and manufacturing, defence and security, energy and utilities, financial services, government and public services, health and life sciences, and transport. Our people are strategists, innovators, designers, consultants, digital experts, scientists, engineers and technologists.

We operate globally from offices across the UK, US, Netherlands and Nordics.

PA. Bringing Ingenuity to Life.

Job description

Do you crave collaboration and love creating insights that help organizations improve their agility in response to a rapidly changing market?

At PA Consulting we design, build, maintain and run digital solutions – at scale – that drive innovation, and enrich people’s lives. Our skills and talent enable PA’s purpose of creating a positive human future in a technology-driven world. Our ambition is to be the best, most ingenious team that our clients have ever worked with, and we want Digital & Data to be the best team you’ve ever worked with; in the best job you’ve ever had.

Our approach unlocks growth and efficiency by aligning organisations around what matters to customers. We help our clients transform their businesses through exceptional customer experiences aligned to strategic ambition, and outline the behaviour and operations required to achieve it, driving value and impact swiftly. 

If you are a strategic thinker, passionate about technology while delivering impactful experiences, thrive in a collaborative consulting environment, and have the determination to deliver brilliant work, we invite you to apply.

What you’ll do 

As an Experience Strategist within our Digital Strategy & Experience team, you’ll leverage your expertise in user research, persona development, journey mapping, and data analysis to first understand the ‘as is’ experience, and then define a vision, and bring to life the future for high priority customers. Through collaboration with cross-functional teams — including research, data, engineering, and change — as well as effective stakeholder management, you will guide our clients in designing exceptional experiences that drive customer satisfaction, loyalty, and business growth.

Responsibilities include:

You’ll lead the full lifecycle of customer experience strategy and management, from insight, to as-is mapping, vision setting & principles, future experience development, proposition/initiative ideation and prioritisation, roadmapping, CX op model, and defining and measuring CX KPIs and optimisation, including:

  • Customer Insights and Research: either independently, or in collaboration with our human insights primary research team, conduct qualitative and quantitative research to gain deep customer insights, analyse data, and identify pain points and opportunities throughout the end-to-end, omnichannel customer journey
  • Journey Mapping and Persona Development: Develop customer journey maps and personas that capture key touchpoints and ‘moments that matter’, pain points, and opportunities, providing a foundation for experience design and improvement.
  • Proposition and Roadmapping: create benefits-driven roadmaps based on prioritised initiatives (front and back of house), capabilities and enablers
  • Solution Implementation: Support clients in implementing recommended strategies by providing guidance, overseeing execution, and tracking the impact on customer experience metrics.
  • Data-Driven Decision Making: Utilise data analytics, A/B testing, and user feedback to measure the effectiveness of experience initiatives, optimise customer journeys, and deliver data-driven recommendations to clients.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams, including designers, delivery and technology experts, to align experience strategies with business objectives and ensure seamless execution.
  • Thought Leadership: Stay abreast of industry trends, customer experience methodologies, and emerging technologies, contributing to thought leadership initiatives within the firm and sharing insights with clients.
  • Stakeholder Management: Build strong relationships with clients, manage expectations, and effectively communicate strategic recommendations and project progress to stakeholders at various levels of the organisation.

Flexible working - We are guided by our client work and needs; however, you have autonomy to manage your time and diary to suit your work/life balance.



Key Skills and Experience:

  • 7+ years of experience in service design, experience strategy, customer experience, user experience, or a related field, preferably within a Consulting Firm, Defence or Public Sector.
  • Strong understanding of user-centered design principles, customer journey mapping, and persona development.
  • Proficiency in qualitative and quantitative research methodologies, including user interviews, usability testing, and data analysis.
  • Experience working with cross-functional teams and managing client relationships in a consulting environment.
  • Familiarity with customer experience tools and platforms (e.g., customer journey mapping tools, analytics tools, CRM systems).
  • Excellent communication and presentation skills, with the ability to effectively convey complex ideas and recommendations to both technical and non-technical stakeholders.
  • Strong problem-solving abilities, strategic thinking, and attention to detail.
  • A passion for delivering exceptional customer experiences and driving business outcomes.

The personal attributes we’d expect for someone to be successful in this role are:

  • Confident, articulate and persuasive – clear thinking, crisp argument, summarises well, tells good stories backed with robust detail and data
  • Imaginative, innovative, creative, curious – enjoys generating ideas, novel directions, solving complex problems, entering new territory, uncovering, probing, digging into the detail
  • Able to have full and frank conversations – sensitive and robust in equal measure
  • Ambitious for the quality and impact of the work, and for the performance of the team
  • Warm – matches depth of expertise with genuine approachable friendliness and integrity to build high-trust relationships and foster an environment of inclusivity and psychological safety

We know the skill-gap and ‘somewhat need to tick every box’ can get in the way of meeting brilliant candidates, so please don’t hesitate to apply – we’d love to hear from you.

Apply today by completing our online application

Additional information

Life At PA encompasses our peoples' experience at PA. It's about how we enrich peoples’ working lives by giving them access to unique people and growth opportunities and purpose led meaningful work.

We believe diversity fuels ingenuity. Diversity of thought brings exciting perspectives; diversity of experience brings a wealth of knowledge, and diversity of skills brings the tools we need. When we bring people together with diverse backgrounds, identities, and minds, embracing that difference through an inclusive culture where our people thrive; we unleash the power of diversity – bringing ingenuity to life.

Find out more about Life at PA here.

We are dedicated to supporting the physical, emotional, social and financial well-being of our people. Check out some of our extensive benefits:

  • Health and lifestyle perks accompanying private healthcare for you and your family
  • 25 days annual leave (plus a bonus half day on Christmas Eve) with the opportunity to buy 5 additional days
  • Generous company pension scheme
  • Opportunity to get involved with community and charity-based initiatives
  • Annual performance-based bonus
  • PA share ownership
  • Tax efficient benefits (cycle to work, give as you earn)

We recruit, retain, reward and develop our people based solely on their abilities and contributions and without reference to their age, background, disability, genetic information, parental or family status, religion or belief, race, ethnicity, nationality, sex, sexual orientation, gender identity (or expression), political belief veteran status, or other by any other range of human difference brought about by identity and experience. We are on a journey towards ensuring our workforce is diverse at all levels and that our firm is representative of the world around us. We welcome applications from underrepresented groups.

Adjustments or accommodations - Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.