Disruption Summit Europe is a fantastic opportunity to gauge the state of the world. More than 700 senior executives from some of the world’s leading businesses, most innovative start-ups and forward-thinking public organisations come together to discuss their most pressing challenges.
Of course, we were there, hosting three talks and two roundtable discussions, and we picked up on three key themes all business leaders should focus on to drive continued success:
Too many large organisations focus on targets and tasks. They lead based on fear. They steer us to conformity. Such a leadership approach stifles our natural ingenuity, making it difficult to capitalise on the opportunities, and respond to the challenges, of our fast-changing world.
We need a new, better way to lead. We need an approach that restores the ability we had as children to have ambitious dreams. We need to unlock ingenuity.
As our Chief Innovation Officer, Frazer Bennett, said in his keynote address, “The new way to lead is the leadership of a purposeful, ever adapting, gritty, organic institution. The future leader is not the master of a machine.”
Find out more about the forces making this change a necessity, and the essential actions leaders should take, in our new leadership agenda.
Sustainability is becoming a massive driver of growth – customers and employees are demanding it, and investors are requiring it. According to the UN, the opportunity for organisations that innovate for sustainability could be worth as much as $12 trillion by 2030. The question is, how do we seize it?
The key, said Dr Steven Carden, our Global Head of Sustainability and the Circular Economy, is in remembering four things when innovating:
The digital revolution is nothing new – Amazon is now 25 years old. Yet most organisations still aren’t fully embracing it. They’re doing digital at the edge, as a team or channel, rather than in their core, as part of everything they do.
With an MIT study showing digitally-transformed companies are 26 per cent more profitable than their average industry competitors, better embedding digital-first approaches holds a huge opportunity for growth.
Our digital expert, Natalie Taylor, explained at the Summit that making this change relies on three things: