Many major economies are emerging from recession, yet it does not feel like a recovery. The effects of the global financial crisis are still being felt in four major sectors: banks, governments, companies and consumers. While, superficially, these groups may be returning to normal, they have in fact lost their ability to function and have become half-dead, half-alive zombie companies.
‘The Zombie Economy’, written by PA's Mark Thomas, discusses the effect of these zombie companies on the economy and the challenges that they present. It outlines some challenging actions that business leaders need to take to survive in this new world.
The zombie companies created by the global financial crisis will have an effect across the whole corporate landscape. As a result, we will see many losers but some big winners.
The winners will be those who understand the challenges and opportunities presented by the zombie economy, and take advantage of:
competitors failing in order to secure market share
changes in consumer buying behaviours in order to create a more competitive business model
To thrive in this recovery that feels like a recession organisations need to take action now to emerge as winners in the zombie economy.