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Data privacy

Turning compliance into competitive advantage 

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A global movement towards increased data privacy is changing the way companies do business. The EU GDPR has become the gold standard for individual privacy and many governments around the world are developing similar legislation.

While such change can seem to be a threat to business, it isn’t. It can offer the motivation to work in a better way and seize a competitive advantage. Are you ready for the new era of data privacy?

How data privacy is evolving
How data privacy is evolving

Data privacy — not just a compliance exercise

Consumers are increasingly concerned about how organisations use their personal data and expect robust protection. Those with the best answers to these customer questions see a huge uplift in reputation, customer trust and loyalty.

With that in mind, the best approach to new privacy legislation is to embrace its spirit, rather than treat it as a tick-box compliance exercise.

By taking an organisation-wide approach to data management, implementation is simpler, all consumers get a consistent experience and new insights emerge from the information. Getting data privacy right drives competitive advantage.

Find out how we can help you seize the opportunities in data privacy

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Our practical approach to data privacy ensures compliance while creating competitive advantage. Having completed over 50 data privacy programmes around the world, we bring:

Business value


Generating valuable insights from data and ensuring long-term compliance with privacy regulations drives business value, so that’s where we focus.

Unbiased experience


To create the most value, you need an unbiased view of data protection, cyber security, regulation and compliance, risk management, and business change – a view our diverse team of experts provides.



We have the frameworks and experience to help you develop your privacy strategy and implement it at pace.

EU GDPR and Brexit

The EU General Data Protection Regulation (GDPR) means any organisation handling information on EU based data subjects needs to take a more proactive approach to managing personal data.

Those organisations have a choice – they can treat the EU GDPR as a compliance issue or use it to better manage personal data. Choosing the latter will help inform decisions and create a better experience for customers.

Even if Brexit removes the legal obligation to follow the EU GDPR when handling the data of British citizens, such potential benefits make embracing the spirit of the regulations the right thing to do.

EU GDPR: just a tick in a box, or an opportunity to create value?

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Data privacy in the US

In the US, lawmakers are rapidly prioritising privacy. The California Consumer Privacy Act (CCPA), for example, brings GDPR-like regulations to most organisations with annual revenues of $25 million that handle data on Californian customers.

As with other regulations around the world, following the CCPA will win customers. And with other states, such as Vermont and New York, making privacy a legal priority, all organisations in the US should be working towards the most robust data privacy possible. Only then will they gain a true competitive advantage.

Contact us

To find out more about how we can help you with data privacy, get in touch with one of our experts today.

Elliot Rose

PA cyber and data privacy expert

Sharad Patel

PA data privacy expert

Adam Stringer

PA business resilience expert

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