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Building your fintech to scale

Lessons in success from scale-ups

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How do you build a FinTech with the potential to scale successfully? In collaboration with Copenhagen Fintech, we surveyed over 80 FinTechs to explore this challenge and better understand the success criteria.

We also conducted interview with FinTech CxOs (including from FinTech unicorns), cluster organisations, as well as wider industry experts, exploring perspectives from those with deep hands-on experience.

The Danish and Nordic FinTech start-up ecosystem has grown exponentially, with an explosion in the number of investments and companies over the past five years. Fintech is the largest and fastest growing category in the Nordic start-up ecosystem in terms of investments. Yet, despite these favourable conditions, many FinTechs still face challenges when they want to scale internationally.

Using our survey and interviews, we’ve uncovered common success factors and devised a series of practical actions that can help start-ups reach their scaling ambitions. While the findings come from FinTechs in the Nordics, and will be particularly useful for players in the financial services ecosystem, our recommendations are valuable to start-ups across sectors around the world.

It is not a question about whether or not to scale, it is a question of when

CEO of FinTech

Key findings


98% of FinTechs have an ambition to scale


82% say they have a clear roadmap


62% say they have the necessary competencies


37% say they have a global network to assist them in scaling

Practical actions to aid start-up scaling

Although each FinTech is unique and the journey to international scaling looks different for everyone, there are some common success factors that can increase the odds of scaling successfully.

Based on our research, FinTechs should consider three recommendations when scaling their businesses.

Create your roadmapCreate your roadmap

Craft a clear roadmap, based on your vision for how to scale your business, and keep evolving it.

Find the right skillsFind the right skills

Access international competencies and keep challenging and upgrading your organisational setup.

Build your networkBuild your network

Surround yourself with the right people, which will allow you to access international advisors and capital.

Scaling a FinTech start-up is a discipline

FinTech investor

When scaling, it’s a constant trade-off between speed-to-market and building a high-quality scalable product

FinTech specialist

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Søren Ameland Bligaard

PA operating model expert

Henrik Ringgaard Pedersen

PA Sourcing, IT transformation and financial services expert

Lan-Ling Fredell

PA Innovation and fintech expert

Frode Lervik

PA financial services expert