Make it personal - seizing the personalisation opportunity
Technological improvements mean businesses can deliver true personalisation, tailoring products to individuals based on their preferences or biological data. But how can they get it right?
Research predicts the global personalised nutrition market will grow from $8.2 billion in 2020 to $16.4 billion by 2025. The ability to deliver true personalisation - products tailored to individuals based on their preferences or biological data - at scale is a disruptive growth opportunity, delivering:
We can help you unlock this opportunity. We can balance consumer desirability with business viability and technical feasibility to deliver scalable personalisation solutions.
Today’s shopper is smarter, more in control and more individualistic. It’s a key trend among millennials and Gen Z. That's why 80 per cent of consumers say they're more likely to make a purchase when brands offer personalised experiences.
Business models are evolving to put the consumer at their heart - D2C is transforming to D2me. New entrants and start-ups who operate at smaller scales are dominating the market.
AI, 3D printing, microbiome, diagnostics, genetics, epidemiology and epigenetics are rapidly advancing and empowering true personalisation.
Watch our virtual workshop to find out the drivers, enablers, challenges and critical success elements, when moving from a mass market offering to a personalised one.
Download our personalisation canvas to start mapping out the critical success elements for your personalisation proposition.
The FMGCs that fully commit to true personalisation and understand the power of a holistic approach, embrace data and enable flexible manufacturing will be clear winners.
We can help you generate disruptive business models and strategies, and accelerate the launch of your personalisation venture to the masses.
Disruptive growth opportunities require different mindsets, partnerships and expectations. You need to be able to test, learn, drive and adapt much more quickly than is typically possible within your existing infrastructure.
It's a brave new way of doing business.
We have unique experience in establishing disruptive new growth ventures, taking them from idea to launch in an accelerated timeline.
Technological improvements mean businesses can deliver true personalisation, tailoring products to individuals based on their preferences or biological data. But how can they get it right?
As customers demand more personalised, sustainable products, manufacturers must re-examine their process controls and measures, and bring in machine learning to automate manufacturing process optimisation.
Today, personalised products are typically just customised. But technology is making true personalisation possible. We explore the five secrets to getting personalisation right.
Sharad Patel, data privacy expert at PA Consulting, discusses how businesses can strike a right balance between personalisation and privacy.
Personalised beauty products create the opportunity to stand out in a crowded market, unleashing rapid new growth. Find out how to make them a reality.
Imagine you want to make 10,000 chocolate bars or packs of crisps per day, each with a customised flavour, packaging or shape? Doing this with conventional manufacturing methods isn’t easy. So whats the solution?
...true personalised beauty
