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Make it personal.

Embrace the future of personalisation

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Helping you deliver personalisation
to the masses

Research predicts the global personalised nutrition market will grow from $8.2 billion in 2020 to $16.4 billion by 2025. The ability to deliver true personalisation - products tailored to individuals based on their preferences or biological data - at scale is a disruptive growth opportunity, delivering:  

  • increased revenue growth
  • increased loyalty, higher life-time value (LTV)
  • clear competitive advantage
  • increased average order value (AOV)
  • increased consumer attraction and retention

We can help you unlock this opportunity. We can balance consumer desirability with business viability and technical feasibility to deliver scalable personalisation solutions.

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The consumer

Today’s shopper is smarter, more in control and more individualistic. It’s a key trend among millennials and Gen Z. That's why 80 per cent of consumers say they're more likely to make a purchase when brands offer personalised experiences.

The businesses

Business models are evolving to put the consumer at their heart - D2C is transforming to D2me. New entrants and start-ups who operate at smaller scales are dominating the market.

Science and technology

AI, 3D printing, microbiome, diagnostics, genetics, epidemiology and epigenetics are rapidly advancing and empowering true personalisation.

Spotlight on:
Delivering meaningful personalised consumer experiences

Watch our virtual workshop to find out the drivers, enablers, challenges and critical success elements, when moving from a mass market offering to a personalised one.

Download our personalisation canvas to start mapping out the critical success elements for your personalisation proposition.

Download here

Wil Schoenmakers

The FMGCs that fully commit to true personalisation and understand the power of a holistic approach, embrace data and enable flexible manufacturing will be clear winners.

Wil Schoenmakers
Global head of consumer and manufacturing

From idea to market in nine months

Our personalisation accelerator takes your new venture from idea to the market in months.

We can help you generate disruptive business models and strategies, and accelerate the launch of your personalisation venture to the masses.

Disruptive growth opportunities require different mindsets, partnerships and expectations. You need to be able to test, learn, drive and adapt much more quickly than is typically possible within your existing infrastructure.

It's a brave new way of doing business.

We have unique experience in establishing disruptive new growth ventures, taking them from idea to launch in an accelerated timeline.

Let us inspire you...

...true personalised beauty

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Wil Schoenmakers

PA Consumer & Manufacturing expert

Rhea Patten

PA personalisation and consumer expert

Ramprasad Srinivasan

PA personalisation expert