By breaking through the barriers to innovation, organisations across industry can achieve exceptional results. In healthcare, this may involve using wearable technologies to help patients manage their own wellbeing. For consumer products companies, it might mean delivering an iconic household product – through a new-to-the-world manufacturing process – within a timescale (and cost) that would have been unthinkable just a few years ago. For others, breaking through is about delighting customers by making them integral to how new products are brought together. Scroll down to find out more about these possibilities – and how PA is making them happen.