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Total digital

We believe that every mature organisation is at a tipping point. It’s not enough to add incremental value with digital at the edge of the organisation. Our Total Digital approach will help you go further, faster.

The truth is, adopting a ‘digital at the edge’ approach leaves money on the table. Follow this path and you miss vital opportunities to create and monetise value. Meanwhile, bolder players will seize their chance to dominate the new landscape. The only way to compete in the new world is to embrace the concept of Total Digital.

A Total Digital organisation is structurally agile – in its people, processes and technology – not only at the edge, close to customers, but also at the core. As a result, successful Total Digital organisations are built not to last but to adapt.

CxO’s report digital tensions


are experiencing tension between traditional and digital ways of working within their organisation.


are more comfortable adopting digital technologies to enhance current business models than to disrupt 


are over-investing in “what we are good at today” and under-investing in “what we should be good at tomorrow.

Source: PA and Savannah Digital Maturity Benchmark Report, to be published in June 2019

How ready is your organisation to become Total Digital?

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Characteristics of Total Digital organisations

Digital inside and out

Balance present and future value

Maintain customer intimacy

Adapt and respond at speed

Pivot to be data driven

Operate and manage platforms

A widening gap between ambition and reality

Leaders are clear on the direction, but the reality is organisations are struggling to respond. A core challenge of digital transformation is about keeping and preserving existing business, while at the same time preparing for a future shaped by technology change.

A widening gap between ambition and reality

Source: PA and Savannah Digital Maturity Benchmark Report, to be published in June 2019

starting your digital transformation

The journey to being Total Digital isn’t the same for every organisation, and we understand the importance of taking a tailored route through digital transformation. For many organisations, the answer is to run their current business on a legacy environment and create a separate digital sandbox or digital ‘bolt-on’ for the future business. But wouldn’t it be great to have a common digital fabric underpinning both the current and future business?

To build a Total Digital business, blend strategy and execution in a ‘think big, start small, scale fast’ approach:

Think big - Define your digital ambition

The way in which value and competitive advantage is created in the digital age is very different.

Start small - Take immediate small steps towards that ambition

Smaller experiments are easier to start, fund, learn from, tweak, and stop if they don’t work. And because they’re smaller, you can do more of them.

Scale fast - Deliver sustainable impact

Iterate and optimise. This is how you can monetise innovation, as well as create robust capabilities, momentum and confidence.

There’s no ‘start and exit’ – these steps aren’t necessarily sequential, and are in a permanent state of iteration, building an organisation that is responsive and agile at its core. 

contact the digital team

Jiten Kachhela

PA digital expert

Alex Wright

PA digital expert

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