![](https://paconsulting.imgix.net/assets/hero/Shinola_Turntable-Lifestyle-1-2000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=511&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=81e7d3b8e2dd5f0bd48aaeea57eca247)
Shinola Runwell Turntable
Creating a luxury turntable fit for the vinyl renaissance
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The Runwell Turntable is Shinola’s first product in the audio category. Shinola collaborated with us and VPI to create a luxury turntable fit for the vinyl renaissance.
Designed to be a statement furniture piece in the home, considered material selections like machined aluminum, white oak, and natural leather give the turntable a polished, classic American aesthetic. The materials bring warmth to an audiophile category typically saturated with overly technical and cold products.
Even at the hi-fi level, materials in this category are used for their sonic qualities without attention to their aesthetic attributes. We blended the sonic and the aesthetic to create The Runwell Turntable.
![Shinola Runwell Turntable design process](https://paconsulting.imgix.net/assets/variableHeightImages/Shinola_Turntable-Process-3-2000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=681&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=61468ba9ed35ffad3858fd037ba6a707)
![Shinola Runwell Turntable design process](https://paconsulting.imgix.net/assets/variableHeightImages/Shinola_Turntable-Process-4-1000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=681&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=11445934fff3a25ca794aabab824cb37)
![Shinola Runwell Turntable design process](https://paconsulting.imgix.net/assets/variableHeightImages/Shinola_Turntable-Process-2-1000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=682&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=0e8cc792a6f3d2e1ef30e64119bb1280)
![Shinola Runwell Turntable design process](https://paconsulting.imgix.net/assets/variableHeightImages/Shinola_Turntable-Process-1-2000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=681&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=488a0d61dda441cb0a664e1e7a7787c1)
![Shinola Runwell Turntable](https://paconsulting.imgix.net/assets/variableHeightImages/Shinola_Turntable-Process-5-1000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=681&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=4b8c4c11cb5169bda42916cfadb7bc74)
![Shinola Runwell Turntable](https://paconsulting.imgix.net/assets/variableHeightImages/Shinola_Turntable-Lifestyle-3-2000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=681&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=a5d491df66b95affa8fd68f985e88760)
![Shinola Runwell Turntable detail](https://paconsulting.imgix.net/assets/variableHeightImages/Shinola_Turntable-Product-3-1000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1023&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=6a07ad302f900d63dfb78d0f1d454ce1)
![Shinola Runwell Turntable detail](https://paconsulting.imgix.net/assets/variableHeightImages/Shinola_Turntable-Product-2-1000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1023&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=0cfc2a1ced664cde6a64eeee64925bc2)
![Shinola Runwell Turntable](https://paconsulting.imgix.net/assets/variableHeightImages/Shinola_Turntable-Product-1-2000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=537&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=4eb5ff84378bdfb296eafed6357daed1)
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