![](https://paconsulting.imgix.net/assets/hero/nike_Fuelband_Gang_v3_NOVISIBLE-20121128-WEB-2000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=511&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=9e04c02aa2694ba0e7d8fc3824b098c6)
Nike Fuelband
Developing a fitness tracker that would change the way we work out
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The Nike+ Fuelband's design is inspired by the active lifestyle it encourages. A soft, sport-inspired, outer skin is designed for lasting comfort under the toughest athletic tests.
The interaction design on the Fuelband cheers wearers on with motivational messages and a running tally of their fuel points, all showcased across a delightful dead-front display.
One of the earliest expressions of the quantified self movement, we designed the Nike+ Fuelband to have a refined, unisex aesthetic that made it one of the first wearables to be both fashionable and functional. Expanded editions included Fuelbands made with gold, silver, and a range of active colors. The final result was an iconic product that was embraced by millions and was instrumental in launching the fitness tracker trend.
![Nike Fuelband concepts](https://paconsulting.imgix.net/assets/variableHeightImages/nike-fuel-oldconcepts-2-WEB-2000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=256&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=39c57b834c9b0812872d8ee2ff1b888f)
![Nike Fuelband](https://paconsulting.imgix.net/assets/variableHeightImages/nike-141105_WebsiteProjectLayouts-1-2000x.png?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=575&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=e5a41806a49f2d751aea44ba365471f6)
![Nike Fuelband limited edition gold](https://paconsulting.imgix.net/assets/variableHeightImages/nike-fuelband-limited-edition-gold_original-WEB-2000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=656&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=d8546658a5075b96261b3e7a29d51086)
![Runner wearing Nike Fuelband](https://paconsulting.imgix.net/assets/variableHeightImages/nike-Fuelband_Runner-WEB-2000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=681&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=d778b83e8a9b73357d2a11488931454a)
![Nike Fuelband silver edition](https://paconsulting.imgix.net/assets/variableHeightImages/nike-FUELBAND_Silver_26651-1000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=767&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=c72c21b5602ea418a7165860f584beca)
![Nike Fuelband limited edition gold](https://paconsulting.imgix.net/assets/variableHeightImages/nike-fuelband-limited-edition-gold_25196-1000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=767&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=3421cbf6a0523d46e762263dfc6efe92)
![Nike Fuelband ice edition](https://paconsulting.imgix.net/assets/variableHeightImages/nike-fuelband_ice-3000px-2000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=575&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=56086d5304d297ea1279824e18384477)
![Nike Fuelband](https://paconsulting.imgix.net/assets/variableHeightImages/nike-Fuel-Band-1000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=681&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=37f5c84361ec23338b4034b2928321a2)
![Nike Fuelband](https://paconsulting.imgix.net/assets/variableHeightImages/nike_Fuelband_Gang_v3_NOVISIBLE-20121128-WEB-2000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=760&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=18cea21df5c9478c4f687ac3e7f395b5)
![Nike Fuelband flowchart](https://paconsulting.imgix.net/assets/variableHeightImages/nike-Fuel-flow-2000x.png?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=1296&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=7f3c610fd90fb40a52094c9ac39133ca)
![Athlete wearing Nike Fuelband silver edition](https://paconsulting.imgix.net/assets/variableHeightImages/nike-Fuelband_Silver_26682-WEB-2000x.jpg?auto=format&crop=focalpoint&domain=paconsulting.imgix.net&fit=crop&fp-x=0.5&fp-y=0.5&h=681&ixlib=php-3.3.1&q=82&usm=20&w=1023&s=aad772a9e1c9a4698c81b80668e519b7)
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