Creating a breakthrough brand for a gamechanging VR system
We crafted the VIVE brand positioning and a flexible identity around the limitless capabilities of the VIVE Reality System.
Throughout the entire project, we sought to capture the boundless-ness of VIVE Reality. In addition to creating consumer-facing messaging and illustrations, we assisted HTC to define VIVE’s brand architecture, product offering and nomenclature. The team's involvement extended into script writing and co-direction of the VIVE launch and brand videos.