Reimagining a robotics company’s brand strategy, messaging, and visual identity
Avidbots is a robotics company that integrates design, engineering, and software to develop purpose-built solutions and services for businesses worldwide. Currently, they design and build Neo, an autonomous floor scrubbing robot for commercial spaces. We partnered with their founders and marketing team to help reimagine their brand strategy, messaging, and visual identity.
We refocused their brand with an eye towards a broader robotics story, highlighting the passion of the founders and readying the company for long-term growth. All of this allowing fellow humans to focus on more important tasks at hand.