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Sepura - using PA’s engineering skills to develop its new handset product in time for a critical market opportunity

Sepura is a rapidly growing UK manufacturer of digital radios which operate on the TETRA network and was developing a new hand-portable in a programme targeted at an ITT for a large European market. The development timeline was ambitious, aiming for a 40% improvement on previous benchmarks. And this new handset had much increased radio performance, was feature rich, more robust and sealed to the demanding IP55 standard.

PA has in-depth capability to deliver real solutions in a short timeframe. PA assisted the Sepura team to meet the complex mechanical integration of components and systems by establishing a programme of rapid development of robust solutions.

PA added capabilities to the Sepura team using individuals with specific skills across the product development spectrum, including applying smart rapid prototyping and testing of real hardware at PA’s Cambridge laboratories.

The combined Sepura and PA team had the depth of experience and breadth to resolve more than 100 complex technical issues in three months. PA provided focus to the programme to create concept solutions, and then manage the risk of these through screening and rapid parts manufacture, scaling up to real moulded part solutions. Sepura  provided the key product knowledge and kept the suppliers onboard with the solutions as they developed, to further reduce risk in the critical transition of the design across to a production model.

Sepura has met its ambitious development programme for the STP8000 hand-portable which is now successfully launched and achieving sales in the global TETRA market place.

“I was impressed with the way that PA worked as part of our team, rolled up their sleeves and brought a dynamic and pragmatic approach to rapidly delivering fully engineered solutions. Sepura was able to bring the STP8000 to market  in a very short timescale and exceed our customers’ expectations with an advanced and feature-rich product which is  selling rapidly and becoming a market leader in the public safety arena.”

Steve Barber Head of Product Strategy, Sepura plc

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